How to Show What You're Worth with Your CV

Published: 08 Aug 2016

At the end of the day, your CV is simply a marketing tool. But instead of selling a product or service, you are selling yourself as a solution to a company’s problem. That’s why it’s so fundamentally important to demonstrate your value with your CV.
 
Just think of the things consumers consider when purchasing a particular product or opting for a particular service. They want to know about previous successes, reputation, and the opinions of the people who matter (friends and family).
 
The very same idea rings true for your CV. Potential employers want to know that you’ll add value to their organisation, and what others in the industry think of you. In short, they want to know if you’re worth hiring, and just how much it’ll cost them.
 
Here’s what your CV needs to include to show what you’re worth:
 
Your Track Record
The simplest way to prove that you’ll add real value to a company is to show that you’ve successfully done it before.

Make sure your CV is backing up everything you claim with some positive facts and figures. Even if you can’t include sensitive information such as sales figures, use percentages instead to underline your success.
 
Draw attention to these numbers in order to stand apart from other candidates. If everyone else is mentioning their “unrivalled sales skills” and you’re the only one actually providing specific evidence, guess who’s getting an interview?
 
Your Pedigree
If the role you’re applying for requires particular certifications, degrees, licenses, or accreditations, you must ensure you lead off with them (if you have them). It’s one of the first things a prospective employer will look for as they sort through early applicants.
 
This will illustrate that you understand the role and the industry, and that you are trained or educated to the required standard.
 
Your Endorsements (AKA, Name Dropping)
If you work in an industry with well-known thought leaders, and you’ve been lucky enough to cross paths with them in a professional capacity, then don’t be afraid to shout about it.
 
This demonstrates your ability to get out there and network, which is a valuable skill in and of itself. And if you are able to wrangle a reference from one of these industry influencers, even better! Brand language consultant  Nick Parker has spoken about how  the best quotes are the ones that sound real, and provide “a flash of specific detail” that can “get over some personality of the person giving the quote.” 
 
Beyond this, look at any other professional endorsements you can mention, such as industry awards. They may not carry much weight anywhere else, but if it’s something reputable within a specific niche, it’ll act as another point of difference between you and a rival applicant.
 
Your Social Proof
One of the go-to strategies often used by marketers selling a product or service is customer testimonials. This allows them to build trust in what they’re offering by demonstrating that other people have found value in their purchase.
 
You can and should do the same with your CV. Grab relevant quotes from letters of recommendation or LinkedIn endorsements that speak to the skills and character required for the role you are applying for, and place them throughout your CV.
 
This will show your potential employer that you have the capabilities to make positive impressions on clients and colleagues alike. Another highly-valued skill in today’s modern workplace.
 
Can Your CV Tell You What You’re Worth?
As a collection of experiences, accomplishments, and education, your CV Your CV, if written and structured properly, should go someway towards demonstrating your value to a potential employer. Particularly if you follow the points we’ve just discussed. But what if you wanted to find out your market value (i.e. how much similar candidates are earning in similar roles)?
 
Well, thanks to ValueMyCV by Adzuna, you can now upload your CV and receive an estimate of your average market value based on your education, skills, and work history.
 
The tool also includes tips to help you further boost your CV, and if you’re feeling brave (and underpaid), you can even email your current employer your estimated market worth.
 
value-my-cv-jobstoday

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