Head of E-commerce

Oliver James Associates
76000.00 - 95000.00 GBP Annual
11 Feb 2019
18 Feb 2019
Contract Type
Full Time

Head of E-commerce

Job Description

One of the UK's longest-established retail brands with over 100 years of industry expertise.

Having recieved new private equity backing, the brand is poised for reinvigoration 2019

There has never been a better time to become part of this dynamic business.

Our ambitious but achievable growth plans are centred around our online channel, and we are now looking for a highly commercial head of E-commerce to help drive this growth, and elevate and enhance our online offering to positive commercial effect.

The primary areas of responsibility for this role are as follows:

Platform performance:

To drive site conversion with rigor and ambition, taking a continuous improvement approach, including, but not limited to, the following:

  • Undertaking ongoing analysis of the customer journey across all devices, prioritised by highest traffic (mobile first), and implementing a rigorous schedule of testing and optimising the user experience in order to improve conversion across the board
  • Monitoring and improving site speed across all devices, ensuring best practise is followed and ensuring we stay up to date with the latest thinking and tech developments in this area
  • Forensically monitoring all potential conversion obstacles and identifying and implementing solutions
  • Continuously researching and evaluating ways in which the site can build trust and serve the most accurate, relevant and appealing product information to the customer
  • Managing our abandoned browse/basket/failed payment recovery strategy

Media & SEO:

To drive revenue growth in the paid search, display and affiliate channels, as well as third party sales platforms:

  • Holding our partner agencies accountable for performance on a week to week basis
  • Proactively suggesting initiatives and ideas to continuously optimise campaigns and improve channel performance
  • Building and implementing an Amazon strategy across marketplace and FBA, dovetailing with retail, to meet and exceed targets, and support our commercial aims
  • Building and managing an SEO strategy to efficiently and effectively support our commercial aims


To lead our 2019 H2 replatform from Magento 1, ensuring we launch a best-in-class and futureproof site, on time and on budget, seamlessly integrated with our Back End systems and third party platforms and suppliers.

Budgeting & planning:

  • Managing the annual website budget
  • Building forecasts and setting agency targets
  • Managing all other third parties and suppliers related to our web functionality
  • Ensuring that we're working with best in class partners
  • Staying abreast of the latest tech and functionality across our competitor group and adjacencies

This role will lead a small in-house team and external agency partners, and will report to the Chief Marketing Officer

Candidate requirements:

  • Previous experience of leading successful E-commerce replatforming projects and site launches/relaunches
  • Knowledge of the Magento E-commerce platform, and experience of Magento 2 and Shopify Plus is highly advantageous
  • Experience of managing the Amazon platform across retail, FBA and marketplace is highly advantageous
  • A track record of delivering proven commercial improvements in site performance
  • A meticulous approach to project management
  • A demonstrable passion for beautifully simple UX
  • The ability to analyse user data to derive actionable insights
  • A ruthless ability to prioritise
  • A down to earth, hands-on self-starter with an entrepreneurial and resourceful approach

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