Marketing Campaign Manager

Recruiter
Culture Recruitment Ltd
Location
Long Lawford
Salary
£30,000 per annum
Posted
12 Feb 2019
Closes
19 Feb 2019
Marketing Campaign Manager role based Rugby (just off the motorway jct) up to £30,000 - £40,000 DOE Excellent bens The role of Campaign specialist within the B2B campaigns management function will be responsible for supporting the development and implementation of a robust multi channel campaigns around lead generation marketing management function within this excellent Professional Service business. Duties and accountabilities Accountable for campaign activities in support of the group businesses (insurance, tax, law) and sector propositions Deliver multi-channel marketing campaign activities using a mix of direct mail, email, digital media, press, events, seminars, exhibitions, and other above the line media as may be required Support the delivery of a range of specialist sector propositions with launch and ongoing campaign activity Support the UK Sales and business development teams with a suite of campaign material that helps support sales growth Develop a 'test and learn' culture within the campaign management teams, driving improvements in efficiency and marketing ROI Ensure that all campaigns have clear objectives, performance measures, and reporting capabilities Manage internal and external stakeholders and agencies to ensure they support efficient and effective delivery of marketing campaigns Ensure that all marketing activities are developed in line with the company marketing procedures and financial promotions governance framework Technical skills/Knowledge/Experience The successful candidate will: Have a proven track record of developing and executing marketing campaigns and activities that drive results for multi distribution channel businesses Have experience of a wide range of marketing channels used to drive awareness, consideration, leads and sales Have experience in using insight and analysis to drive effective marketing activities Have an understanding and interest in the development and evolution of marketing advertising and media best practice Organisational behaviours The successful candidate will: Demonstrate commitment to the organisation, team and role. Maintain a high standard of professionalism at all times. Build and maintain relationships with colleagues. Continuously seek improvement to achieve higher levels of efficiency, customer service and effectiveness. Recognise the importance of order and clarity in the workplace and the presentation of work. Possess the initiative to work independently and have the confidence to take responsibility for decisions made. A methodical approach and enthusiasm for correctness and completeness of results. Role specific behaviours The successful candidate will: Demonstrate excellent written and verbal communication skills Demonstrate effective management of all internal stakeholders and external agency partners Work effectively with other Marketing teams providing support and help when needed Possess analytical and data skills. Demonstrate strong organisational skills, paying close attention to detail and working in a logical and thorough manner. Have a high level of integrity and discretion. Demonstrate good time management skills with ability to prioritise workload to meet deadlines. Take time to learn and develop the skills and knowledge to achieve best practice

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