Online Conversion Manager
Carnival UK is the operating company for P&O Cruises and Cunard. We are passionate about providing fantastic guest experiences and operate a winning culture to achieve unrivalled business success and delivering our vision of being the most spectacularly successful Cruise Company in Britain. We are growing the P&O Cruises digital marketing team so that we can provide a world class brand specific digital experience and are currently looking for a Conversion Manager to help support the business.
As Online Conversion Manager you will be responsible for developing and implementing online conversion strategies to drive profitable revenue for our key products & trades and improvement in our online customer experience. You should be able to generate actionable insight by combining digital analytics data with a detailed understanding of online test and learn strategies.
You must be able to develop successful online conversion optimisation strategies and possess powerful communication skills in order to influence at all levels of the organisation and collaborate successfully with both internal and external partners. You will have knowledge of A/B Testing, online personalisation, conversion rate optimisation and will have had experience of conversion software, such as Monetate, Adobe Test & Target, Optimizely or Maximizer.
For the Online Conversion Manager you need the following experience:
- Ability to develop the site across merchandising, trading, optimisation and customer experience to help drive e-commerce conversion and lead generation.
- Experience of improving buyer experience, maximising on-site and in-basket conversions.
- Ability to develop and optimise follow-up email communication strategy to improve cross-sell and up-sell conversion rates, as well as abandoned-basket chasing.
- Be able to support online marketing channels, including PPC, SEO, social and email.
- Develop and implement a continual improvement strategy to optimise checkout funnels and to reduce the abandoned-basket rates.
- Understand and improve user experience.
You'll need to have strong commercial acumen, putting our guests at the heart of every decision. You'll naturally have excellent communication, negotiation and influencing skills and will be considerate of other people's perspectives.
Technically, you'll be able to analyse opinions and quickly form a decision based on sound judgement, whilst identifying trends / making recommendations based on insight. Key to your success will be your ability to identify new ways of doing things, and approach situations with an open mind, you'll be a strong, tenacious team player and you will approach change with a positive outlook, identifying the potential opportunities presented.
Carnival UK is the operating company for P&O Cruises & Cunard. We provide unforgettable holiday experiences and operate a winning culture to achieve standout success.
P&O Cruises has a proud and long tradition, with seven ships including our flagship Britannia which joined our fleet in March 2015. We offer holidays tailored to British tastes combining genuine service, a sense of occasion and attention to detail, ensuring passengers have the holiday of a lifetime, every time.
It takes great passion and real dedication to maintain our position at the top. That's why extraordinary, passionate people are at the heart of our journey delivering the highest standards to our valued customers. With support to help you reach your potential, attractive company benefits and incredible employee offers on discounted cruises we want your career with us to be successful and fun. Join us on our journey as Online Conversion Manager, APPLY now.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
To submit your application, please click on the 'Apply' button below. You will be re-directed to this vacancy on the Carnival UK careers site where you will be required to create an account and complete the application process.