Email Marketing Executive

Forward Role
North West
£20k - 25k per year
17 Oct 2016
16 Nov 2016
Contract Type

Email Marketing Executive

Up to £25,000

Chester/North Wales

We are working with a fast growing retail company, based in Chester/North Wales. They are looking for an Email Marketing Executive to work directly under the Email Manager to help with the implementation of a new CRM system and develop their email / retention plans in all aspects. You would be responsible for managing the organisations email marketing campaigns such as Acquisition, Segmentation, Retention and Reactivation to maximise revenue opportunities and customer database.

Key responsibilities:

  • Managing the companies email campaigns and communicating company brands through email marketing.
  • Analysis of current email marketing campaigns and making recommendations for improvement.
  • Managing trigger email campaigns throughout the customer lifecycle to maximise sales.
  • Carrying out segmentation of the database and implementing remarketing strategies.
  • Adopt and develop a test and learn strategy to optimise email marketing effectiveness; feeding all insights gained from regular reporting back to create a continuous process of testing and refinement
  • A/B Testing on various email campaigns to establish the most effective
  • Make sure all areas of email are implemented (Welcome Email, Campaign Email, Blog Email, Basket Abandonment Email, Re-engagement etc)
  • Assist in the development of the segmentation strategy to deliver more targeted and personalised email marketing communications
  • Further develop and enhance existing CRM programmes through continual testing, learning and analysis
  • Develop and refine existing email KPI reports to quicken email reporting and drive further analysis and insight
  • Planning and managing the email marketing calendar to ensure timely delivery of campaigns

Key Attributes:

  • Experience managing automated email marketing campaigns
  • Excellent attention to detail
  • Good communicator
  • Self-motivated
  • Commercially focused and results driven
  • Analytical
  • Good familiarity with HTML, Illustrator, Photoshop
  • Proficiency in Microsoft Excel, Word, and PowerPoint

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