Content Marketing Executive. Software. Stafford

Applause IT Limited
£25k - £30k pa + + Bens
17 Oct 2016
16 Nov 2016
Contract Type
Marketing Content Executive - Web, PR, Social - Journalist Standard

Near Stafford, Staffordshire - Commutable from Stoke, Cannock, Wolverhampton, Lichfield, Sutton Coldfield, Ashbourne, Telford

£25,000 - £30,000 per annum + Bens

Leading UK PLC with pleasant semi-rural office location near Stafford, requires experience Marketing Content Executive to join an established marketing department, promoting an innovative range of software products and services to large corporate companies.

The Role:

Create, manage and document a dynamic content program which will engage all target audiences (segmented by industry and job role/level) - motivating prospects to action through the marketing funnel to create sales leads

To create content which encourages customer advocacy across sales channels and encourages their satisfied customers to sell on the companies behalf

To test and continuously improve marketing content, using qualitative and quantitative methods

Accountable for all content marketing initiatives to drive traffic, engagement, leads etc. that deliver sales and customer retention, ensuring that content is fit for all agreed channels (Web, PR, Social, etc.) as defined with the chief marketing officer.

Development of editorial governance, so content is consistent with company brand voice, style and tone

To develop and manage editorial calendar and organisation work flows

Supply of content to digital content hubs and all supporting social channels including email / newsletter distribution

Integration of content programs with brand campaigns to drive brand to demand

To develop, validate and own content calendar

Ensure content is suitable for all media channels

Ensure content is responsive to relevant external agendas for target vertical markets

Skills and experience required:

A background in Digital / Social Content Marketing and PR is essential

This role requires a brand publisher mindset! To create the content the audience is looking for and then to optimise the path to conversion

Editorial requirements include basic SEO understanding, content categorisation and structure, content development, distribution and measurement

You must understand be able to use and understand all the basic best practices of the main social media channels through which content and develop approaches to work on each, and be able understand why they work

Experience of the day to day project management of any creative resources including designers, writers, and other agency personnel involved on projects

Ability to ensure content supports delivery of the defined Marketing strategy

The job holder will need to be an excellent communicator, able to manage a complex agenda with multiple stakeholders to develop clear positioning and market messaging for the company

The role requires a journalistic mindset. The ability to write engaging, persuasive, concise content under time pressure, for a variety of audiences and channels.

Competitive Salary, big company benefits package and genuine career development on offer!

Please send CV now and call Tim Morris on ************* to find out more.

Marketing Content Executive - Web, PR, Social

Near Stafford - To 30K + Bens