Social Media Analyst

The JM Group (IT Recruitment) Limited
£45k - £60k pa + Bonus + Benefits
18 Oct 2016
16 Nov 2016
Contract Type
An exciting Consumer Electronics business is looking to hire a Social Media Analyst to join their global digital marketing team based in London.

This person will be fully responsible for the reporting of data through Website analytics; Social Analytics; Paid Media performance; Consumer and Competitor Insights.

Responsibilities for this position include:

* Analysis of all marketing activities from performance marketing to brand advertising, in order to inform the business on how to optimize channels and boost ROI.
* Analysis of market/landscape changes and trends, identifying any opportunities or potential threats.
* Experience in manipulating data with the ability to develop "scorecards".
* Proven dashboarding skills for customization of trends into an intelligible and hierarchy based presentation dashboard.
* Provide pre-campaign analysis to guide targeting and assist in defining campaign KPIs, end user reporting, analytics frameworks.

Required Skills:

* Ability to use historical data (real and simulated) for analysis and able to extract, manipulate and report on the performance for website/Google Analytics, Social platforms, Paid media, offline media (PR, OOH, TV) and other external sources.
* Strong knowledge of predictive modelling, segmentation, forecasting and other statistical analysis.
* Substantial experience of business to consumer analysis with a good understanding of relational databases to assist in customer segmentation and content performance analysis.
* Advanced Excel skills, particularly on pivot tables, nested formulas and What-if Analysis tools - Goal Seek, Scenario Manager and Solver.
* Confident and articulate when presenting findings, reports and visualizations via PowerPoint, Dashboards/reports, conference calls and in-person.
* Manage tagging so that performance of media and platforms can be further developed into the Dashboards built with partner Analytics agency.
* Experience and desire to work in a Global delivery environment

The JM Group is operating and advertising as an Employment Agency for permanent positions and as an Employment Business for interim / contract / temporary positions. The JM Group is an Equal Opportunities employer and we encourage applicants from all backgrounds.