Paid Media Executive
Reporting to: Digital Acquisition Manager
Responsible for all current paid media acquisition and performance digital marketing, for building acquisition channels from a low to material scale, and for supporting other digital marketing campaigns.
Supervising: One Digital Marketing Executive
- Manage relevant budgets, spend and forecasting to exceed business targets and maximise ROI
Knowledge and skills
- Extensive knowledge of paid media performance media, with 1 -2 years' hands on experience in a high volume B2C or digital agency environment
- Significant PPC (AdWords/Facebook) experience (gained working for a media agency, technology vendor or publisher)
- Management of online traffic and conversion plans.
- Proven history of successful delivery of large, complex DR focused PPC campaigns
- Use of competitor monitoring and Business Intelligence tools
- Retargeting/remarketing experience
- Experience in reporting, tracking and analytics including but not limited to GA/AdWords/DCM.
- Deep understanding of tagging and tag management
- Detailed experience of digital creative development and production, of data analysis and customer targeting, of test and learn strategies, and of campaign execution
- Analytical, numerate and commercially-minded
- Extensive experience managing budgets, suppliers and agencies
- A mature attitude with the ability to engage throughout the organization from Director to Exec level
- Experience of working with affiliates and aggregators a benefit
- Experience of direct response media channels and work with attribution a benefit
- Experience in financial services industry a benefit
- Core responsibility is to develop, optimise and execute digital media plans to deliver forecast leads and conversions within agreed budgets.
- Review Ad copy and optimise test and learn digital media programmes.
- Manage execution of all campaigns ensuring attention to detail and avoiding any errors
- Support other marketing channels as requested
- Work with wider marketing team to ensure co-ordination of campaigns and optimise digital halo response
- Manage all agencies and partners