Proposition Manager

Wesleyan Ltd
From £50,000 to £60,000 per annum + excellent benefits
27 Sep 2016
19 Oct 2016
Contract Type
A new and exciting opportunity has arisen within Wesleyan’s Marketing department for a Proposition Manager. This role will involve; opportunity assessment, marketing insight and benchmarking, customer proposition and product design. As a Proposition Manager you’ll ensure that the group use an effective central customer relationship management system and make sure that our customer contact strategy is operating as required.You’ll also drive improved commercial performance by identifying optimal target audiences for business unit activities and cross-/up-sell opportunities across business units. Main responsibilities and key activities: Establish and implement an appropriate customer contact strategy across the Group Establish and provide the required services and processes for the delivery of customer target selections for business unit activities Provide tactical guidance and recommendations to business units on how best to achieve the desired commercial objectives for their marketing activities Accountability for the effective introduction and future development of the new CRM system across the group Identify opportunities within the customer database for cross- and up-sell activities – provide recommendations to the relevant business units Provide marketing campaign planning advice and services to the business units Manage an ongoing picture of the customer contacts taking place across the Group and propose corrective actions to ensure we maintain an appropriate level/nature of customer communications Provide the required MI to enable all parts of the business to assess performance and progress against targets/strategy Create and deliver regular and ad-hoc Board reporting as required Guide the Board, Executive and Senior Management on the above and monitor and amend it as market, customer, competitor, regulatory and other changes arise If you’re an experienced propositions marketer we’d love to hear from you Whatever your personal and professional ambitions are, we believe that you can achieve great things. We’re Wesleyan. We’re special because we’re specialist. We provide financial advice and solutions for the specific needs of doctors, dentists, teachers and lawyers. Wesleyan has a 175 year history of looking forward. Help drive this momentum by being the catalyst for fresh ideas and influence the next chapter in our history. This job was originally posted as