Regional Marketing Executive

City Fibre
28 Sep 2016
27 Oct 2016
Contract Type
Job title: Regional Marketing Executive – North Department: Marketing Location: Wakefield West Yorkshire Reports to: Regional Marketing Manager – North Job purpose: Support the Regional Marketing Manager with the execution of targeted B2B marketing campaigns across CityFibre’s project cities in the north to stimulate market awareness, achieve lead generation targets to aid the company’s local partners. Key responsibilities : Planning, delivery, optimisation and evaluation of lead generation campaigns (Direct mail, Email, Online, Social Media, Events and PR) Work with the Regional Marketing Manager to develop and enhance partner / reseller marketing relationships in the northern region Clear and effective copywriting for presentations, direct mail, web content, case studies, blog-posts and PR activity Creation of compelling and effective marketing collateral to support commercial and operational teams and objectives (presentations, landing pages, email campaigns, print, video etc) Support local channel marketing activities and be an ambassador of the CityFibre brand Administrative duties including lead & data research, website management & reporting, purchase order processing and maintaining the city campaign planner. Key relationships: Internal : Marketing Team City Sales Teams Network Planning Team External: Reseller partners Marketing/PR agencies Suppliers (e.g. print/web/direct mail) Knowledge & experience: Essential: Experience in marketing in a B2B environment (ideally within the telecoms or technology sectors) Proven track record in executing marketing campaigns to generate leads Experience in website and social media management Excellent copywriting skills with experience in collateral creation Desirable An interest in and working knowledge of telecoms technologies Experience in several of the following software applications & online services: Pardot SalesForce Wordpress Adobe Photoshop / Illustrator / InDesign LinkedIn/Facebook/Twitter/Hootsuite (for advertising and B2B campaigns) Qualifications: Essential: Marketing qualification or proven skills Desirable: Design qualification or proven skills Competencies and other requirements: Strong organisational skills with the ability to prioritise Resourceful and confident Excellent written and verbal skills Creative thinker Delivery orientated Self-motivated with an ability to work autonomously Ability to travel around the northern region (approx. 1-2 day per week) and to head office in London (approx. 4 times per year) Whilst every effort has been made to ensure this job description provides a comprehensive overview of the responsibilities of this role, employees may be required to undertake other reasonable tasks as requested from time to time. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age . About CityFibre CityFibre build transformational fibre optic infrastructure for the UK, empowering the UK’s economy and society. Our pure fibre infrastructure transforms the way governments, businesses and consumers communicate. Our team We hire the best teams to deliver on our commitments. We embrace collaboration with customers and colleagues and strive for the highest levels of trust and respect. We are nimble, quick and exact in delivering our commitments and are honest in our beliefs, strong in our actions and deliver on our promises. At every level we strive to be transparent in the things that we do and in the decisions that we make. We aim to be the best that we can be. There are no limits to what our team can accomplish. We value the uniqueness, creativity and innovation each employee brings to our company, whether in the areas of sales, construction, marketing, product design, human resources, legal or finance. We offer an environment where you can define and achieve success. This job was originally posted as