Head of Marketing

1st Reactive Recruitment
From £40,000 to £55,000 per annum
28 Sep 2016
25 Oct 2016
Contract Type
EXCITING NEW OPPORTUNITY Head of Marketing £40,000 - £55,000 a year MAIN RESPONSIBILITES: To direct the launch of software products. To develop and deliver a marketing strategies To support the Sales Team To provide the necessary product training both internally and externally. Report at monthly board meeting on progress towards agreed targets. Developing and managing the customer journey Developing and maintaining all internal and external communications Managing all internal and external promotional events Support the Sales Director, Operations Director, Technology and Innovation Manager and Sales Team Leader in developing active relationships with key customers and partners, and developing and delivering joint marketing plans where relevant. Assist the Sales Team Leader in preparing an annual sales plan. QUALIFICATIONS NEEDED: Evidence of previous successful launch of a software product Demonstration of an understanding of the need for new business lead generation with a clear drive for quality sales leads that are generated as a result of market insights Ability to deliver on a vision for rapid growth and the desire to become a market leader in digital products to the education sector. Graduate calibre. Evidence of continuous professional development in Marketing. SKILLS AND EXPERIENCE REQUIRED: A minimum of 7 years relevant trade marketing experience Experience in the production and implementation of marketing plans, budgets and use of market research. Up to date knowledge of digital marketing, with previous experience of content management systems; email campaigns and social media for business; analytical capability. Experience of developing and implementing all aspects of marketing communications including writing copy; producing sales and marketing collateral; event management; undertaking PR and advertising; and nurturing a brand. Excellent PC skills – Word, Internet, Outlook, Excel, PowerPoint, database management, desktop publishing. This job was originally posted as www.totaljobs.com/job/66715068