Senior Digital Marketing Executive

Jo Holdsworth Recruitment
From £25,000 to £25,000 per annum Starting from £25k+ Negotiable DoE
28 Sep 2016
20 Oct 2016
Contract Type
Senior Digital Marketing Executive Location: Leeds Salary Starting from £25k Negotiable DoE Your purpose as our Senior Digital Marketing Executive You will work as the number 2 in the marketing team, reporting directly to the Marketing Manager. This is a newly created role that will take full ownership of digital marketing communications whilst supporting the Marketing Manager on strategic development. You will be responsible for managing and growing: Email Comms, Social, Content Marketing, and Online Advertising. There will be a strong emphasis on reporting traffic / lead based KPI’s to the Marketing Manager as well as assisting with planning of campaigns, brand development and strategy. You will also be involved in the management of freelancers and external agencies. This is a fantastic opportunity for an experienced digital marketer who wants to help take a fast-paced, small business to the next level and get experience across a wide range of marketing functions. What will you be responsible for as our client's Senior Digital Marketing Executive? · Email Communications: Responsible for growing the email strategy; This will include, writing, designing and building lead emails; plan and execute automated pre/post email strategy · Social: Responsible for increasing leads and revenue from Social; Plan and execute content across Facebook & Twitter, develop other social platforms · Content Marketing: Manage all things content related, working closely with our SEO agency as well as customers to create inspiring, shareable content · Online Advertising: Assist with copywriting for Online Adverts and Emails · Campaign Planning: Work with the marketing team to create campaign plans · Strategy Development: Work closely with the Marketing Manager to develop and present digital marketing strategies encompassing new markets, new products and new channels · Research: Assist with customer research and market research · Reporting: Report on all managed channels, including forecasting, and tracking/reporting on KPI’s · Website / Brand: - content updates, implement the brand tone/personality across all comms materials; · Offline Events: Attending customer focused offline events – may be required What will you need in becoming the successful Senior Digital Marketing Executive? · Possess a Marketing or Business related degree; · Must have at least 4 years’ experience in Marketing, ideally in SME or digital ecommerce business; · Experience using Photoshop / Illustrator / InDesign would be beneficial but not essential; · Excellent creative writing skills with a talent for telling a stories and inspiring confidence; · Excellent proofreading abilities; · A strong interest all thing social media with your finger on the pulse of latest trends; · A pro-active, ambitious individual with excellent teamwork, communication and interpersonal skills; · Must be driven by KPI’s and commercials of the business and be able report on these results; · Logic, creativity and imagination; · Ability to work under pressure and meet tight deadlines; · Strong organisational skills; · Self-motivation, flexibility, stamina and the ability to adapt; · Confidence, enthusiasm and determination; · Accuracy and attention to detail; · The resilience to accept criticism of your work; · The ability to understand 20-30’s target audience; · An interest in popular culture, new trends and styles; · Good research skills; · Administrative, IT and proofreading skills What benefits will you receive as our client's Senior Digital Marketing executive? · Competitive salary · 25 days holiday a year · Breakfast & snacks provided · Beers on a Friday · Pension scheme · Childcare benefit · Bike to work scheme · Great career development opportunity Due to the amount of response we receive, unfortunately we are not able to give feedback to individuals, if you have not heard back within 5 days please assume that you have not been successful for the role you have applied for. (Jo Holdsworth Recruitment – Recruitment Agency) This job was originally posted as