Digital Marketing Executive - Cardifff

Additions Resourcing Ltd
Cardiff (Caerdydd)
From £22,000 to £24,000 per annum Up to £24K + Benefits
29 Sep 2016
20 Oct 2016
Contract Type
Marketing Executive (Digital) LEADING LAW FIRM Our client is looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimisation of their online marketing activities for the firm’ s Claimant Litigation / Personal Injury teams. The promotion of legal services through digital channels is complex and holds great potential as well as risk, and is becoming increasingly useful for firms like ours. The ideal candidate will have a passion for all things marketing and technology. You will be marketing and tech savvy with great ideas to strengthen our marketing campaigns. ·Plan and execute all web, SEO, social media and display advertising campaigns ·Design, build and maintain the claimant litigation division’s social media presence ·Measure and report performance of all digital marketing campaigns, and assess against goals (ROI) using analytics tools ·Be actively involved in SEO efforts (keyword, image optimisation) ·Identify trends and insights, and optimize spend and performance based on the insights ·Provide creative ideas for content marketing and proactively manage the website and its content ·Collaborate with internal teams to create landing pages and optimize user experience ·Collaborate with agencies and other providers to improve customer experience. Assist in building strategies to build a lasting digital relationship with their customers ·Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate ·Spearhead new campaigns as well as actively sourcing and managing content Requirements ·Proven experience as a digital marketing executive ·Excellent understanding of digital marketing concepts and best practice with a good knowledge of digital trends and emerging technologies ·Experience of delivering online marketing campaigns, utilising for example: SEO, Google AdWords, PPC ·Experience of managing and developing complex websites and knowledge of web analytics tools ·Advanced IT skills, preferably web development, SEO, Adobe Creative Suite, CRM, e-marketing and online survey tools ·An understanding of analytical tools used for measuring the effectiveness of online marketing campaigns ·Service orientated and pro-active work attitude to work with and support the wider team ·Strong interpersonal skills and able to liaise with internal stakeholders Apply as soon as possible to Beth Addie This job was originally posted as