Marketing Analytics Manager

MBN Recruitment Ltd
Covent Garden
Up to £80,000 per annum + Bonus + Benefits
28 Sep 2016
23 Oct 2016
Contract Type
Marketing Analytics Manager An exciting role with one of MBN’s leading clients has arisen for an experienced Marketing/Campaign Analytics Manager. Role Profile: Manage a team of marketing analysts and campaign analysts to deliver a range of consumer insights and recommendations. Provide through leadership, insight and expertise to the team and wider business. Manage and develop the DM, SMS and CRM customer acquisition strategy helping the organisation optimise and target campaigns. Deploy a test and learn strategy across all key channels and strategies. Co-ordinate across Credit and Marketing to ensure product, creative, data and model tests are planned and well-coordinated. Provide input into online targeting strategy, in conjunction with channel owners, to maximise the value from available sub channels including PPC, SEO, display and affiliates. Ensure team member are constantly stretched and challenged with new projects and approaches, whilst ensuring all BAU processes are maintained and optimised. Utilise SAS (Base) and a range of analytical tools to achieve successful outcomes. Requires Skills and Experience: Extensive and demonstrable experience in a strategic analytical role within Financial Services. Experienced team leader with experience developing, training and reviewing the analytical processes of more junior analysts. Commercial experience of complex analytical and statistical techniques (e.g. cluster analysis, regression, CHAID, profiling, data mining etc.). Experience in working with large customer or transaction-level datasets. Experience in writing complex database queries for extraction purposes. Responsibility for specifying and delivering small-scale analytical projects. Strong SAS programming experience is the key technical requirement in addition to advanced Excel skills. SQL and experience using online analytical tools would also be desirable. If you have the required skills and experience please apply with an up-to-date CV. This job was originally posted as