Head of Brand and Marketing

SF Group
£65k - 75k per year
29 Sep 2016
28 Oct 2016
Contract Type
SF Group are currently looking for a Head of Brand and Marketing for my Utilities client based in Coventry . This permanent position is in place to lead and develop the marketing and brand team. Day to Day Responsibilities include: Developing the brand strategy, customer segmentation and customer proposition development to feed into the broader business strategy Develop and implement the marketing and brand plan for the customer base Set the direction for and manage the company's agency roster ensuring we get best value for money across all our outsourced creative services Oversee and approve the campaign calendar including overseeing all educational campaigns and materials including advertising campaigns Manage and guide the day-to-day activities of the marketing and brand team (Team of 7) Oversee the marketing and branding elements of the corporate and customer websites Lead the digital marketing strategy, its implementation and delivery Scope strategic brand insight requirements and feed these through to the marketing plan Oversee and approve the development of tools and materials that reinforce our brand image for our customer, wholesale and educational teams Scope and oversee the delivery of the community engagement strategy Report on the effectiveness of marketing campaigns using pre-determined KPIs Work with customer teams to define our customer segments and motivations Oversee any media planning and buying for brand and marketing activities The ideal person will be/have: Marketing or brand related degree, and demonstrable Marketing/Brand experience at a senior level with significant amounts of people management experience Previous experience in a head of brand/ marketing management role or a proven track record in a senior role and ready to take the next step up Experience in strategic brand positioning and a passion for Marketing and Advertising Senior experience in service sectors Strong leadership skills Experience of working with senior stakeholders up to board and management team levels Excellent creative and visual instincts Strong Media planning and buying experience Strategic thinker Customer centric thinking and empathy for the audience Ability to work in a fast paced environment. Hold self and others to quality, on-time delivery Excellent verbal, visual, and written communication This position will pay an annual salary of between £65,000 and £75,000. If you are interested in this role please contact me ASAP. This job was originally posted as www.totaljobs.com/job/66746303