Digital Marketing Manager

29 Sep 2016
20 Oct 2016
Contract Type
Transform your creative mind, with a brand who strives to be the most creative amongst our competitors. If like us you have the vision and bold ideas to constantly create an ever changing dynamic brand for our customers, then we’d love for you to join our Marketing Team here at As the global fashion retailer of our generation, we need your eye for detail, passion and inspiration to continue to stand out from the crowd. Job Description Reporting to the Head of Digital and Acquisition Marketing, you are responsible for developing the digital acquisition and more importantly the partnership arm of the business in line with the marketing strategy and digital goals. Responsibilities • Provide a strategic overview of digital performance to the Head of Digital • Develop processes to ensure projects are delivered in line with overall digital and marketing strategies. • Implement tactics that will ensure continuous growth of revenue through PPC, SEO, Display (Prospecting and retargeting), Affiliate and Social DR • Ensure that PPC activities are run in line with best practice procedures • Provide the optimal balance of spend across all digital acquisition channels in line with revenue, budget and ROI targets • Identify new acquisition channels that will allow boohoo to stay ahead of competition in these key markets • Work closely with affiliate networks to identify and work with new affiliates to increase the breath of affiliates working for the brand • Work with other channels to ensure we have an optimal multi-channel strategy at all times • Work with commercial partners to monetize our web and app traffic • Ensure adequate reporting/analytics are setup for the territories you are responsible for and is distributed to and understood by the wider boohoo business • Provide weekly, monthly and adhoc reports to the Head of Digital and the wider business on the performance of digital and commercial activities Health & Safety • Ensures that all em ployees within department work in a safe manner • Fully understands the fire, emergency and health & safety procedures of the workplace • Ensures that all potential and real hazards are taken care of immediately, and are reported appropriately • Works in a safe and responsible manner, within the framework of legislation and workplace specific policies Miscellaneous • Is an ambassador for the brand • Attends training, meetings and other events as requested by direct manager or senior management, including Head of Human Resources • Assists colleagues by completing tasks outside own job role when requested, including supporting associated companies • Maintains own working area in a professional and organised manner • Always strives to improve the department’s operation and increase knowledge of own and related job functions Due to the evolving nature of our organisation, this job description is not exhaustive. While this job description will be reviewed and updated periodically, the job holder may from time to time be required to carry out tasks which are not detailed in this document. This job was originally posted as