Social Media Officer

London (South)
From £29,000 to £31,000 per annum
30 Sep 2016
20 Oct 2016
Contract Type
Social Media Officer The Law Society Chancery Lane, London £29,000 - £31,000 The Law Society is the professional body that represents, promotes and supports solicitors. We provide advice and guidance to solicitors, support diversity within the legal profession and campaign on legal issues of importance to our members and the public. We want to help solicitors to help their clients in England and Wales, and internationally. We also work to ensure that no-one is above the law and to protect everyone's right to have access to justice. To do this we need digital experts. In the communications team, the Social Media Officer will be responsible for delivering a social media strategy that connects with our audiences, raises our digital profile and enhances brand perception. We need someone with a passion for social media and a keen eye for detail who has demonstrable experience of managing corporate social media programs and can present analytics in an insightful and digestible manner. Working with colleagues across the organisation to jointly build engagement with our members, you will create and implement compelling content and advise on and coordinate digital content delivery across a number of social media channels. You'll need to be an outstanding communicator, who can manage expectations and adapt your approach to colleagues across the organisation. Responsibilities will include: · Own and periodically review the Society's social media strategy · Develop social media campaigns and content to both complement and support our existing campaigns · Support social media channel owners within the business to make 'best practice' use of their channels · Work with colleagues across the organisation to ensure social media is used to best advantage as broadcast, marketing and engagement tool to meet business objectives · Manage, develop and evaluate the reach and impact of corporate social media channels · Work with the Support team and others to ensure social media input from members and the public is responded to appropriately · Work with colleagues to ensure social media activity is integrated into communications planning · Provide ongoing (basic) social media training to staff. Essential You will be able to demonstrate the following: · Significant experience of using social media to campaign and influence · Experience of producing blog content and managing a corporate blog · Significant experience in content creation and management including information gathering, writing, editing, proof reading and image creation · Excellent written English, including the ability to write in clear English · Ability to distil complex points into concise, compelling copy · Experience of developing and delivering social media strategies that complement business objectives · A strategic thinker with ability to interact with stakeholders at a variety of levels and across functions, who can manage expectations to ensure objectives are met. · Experience of using analytics packages and social media tools to produce traffic reports · Stay informed of upcoming trends and developments within the field of social media · Self-motivated, flexible and proactive attitude · Strong organisational skills including the ability to multi-task and manage competing priorities · Good communication and interpersonal skills Desirable · Experience of working within professional / membership organisations · An understanding of the legal sector and the issues affecting Law Society members · Experience using HTML for page layout and using Adobe Acrobat Professional, Photoshop and Dreamweaver · Experience using multimedia content in social media · Job requires the ability to forward plan and organise own work · Role sits within the Communications directorate and supports functions across other departments – the position requires flexibility, working within matrix based teams and integrating and aligning plans with internal departments as well as external consultants/suppliers · Occasional out of hours work at events The Law Society represents solicitors in England and Wales. From negotiating with and lobbying the profession's regulators, government and other decision makers, to offering training and advice, we're here to help, protect and promote solicitors. We offer a generous flexible benefits package, a friendly working environment and the opportunity to develop your career within a professional organisation. To apply, please click on the apply button and visit our website. Closing date: 19th October 2016 at 9:00. The Law Society is an Equal Opportunities Employer This job was originally posted as