Digital Marketing Manager

Wired Marketing Ltd
Competitive, DOE + Bonus
30 Sep 2016
20 Oct 2016
Contract Type
Digital Marketing Manager Location: Manchester, Lancashire Salary: Competitive, DOE Contract: Permanent, Full time Digital Marketing Manager at Wired Marketing Job brief If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimise our digital marketing campaigns across all digital channels for our marketing automation and email platform and training school. Who We Are We are a full service email marketing agency dealing with broadcasting and management campaigns for companies, colleges, publications, and organisations all across the UK. We put a great deal of thought and effort into each client and campaign that we work with, ensuring that they get the best return from their digital marketing strategy. We believe in excellent customer service backed up by unbeatable email marketing solutions. So should you. If you enjoy helping companies grow, working in small teams and growing yourself as a marketing professional - then we want to talk to you. Responsibilities Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimise spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimise user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimise user funnels Manage a team of marketing executives making sure the marketing department meet KPI`s weekly and monthly Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements BS/MS degree in marketing or a related field Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimising landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytic's tools (e.g., Google Analytic's, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimising Google Adwords campaigns - ideally adwords and analytic's certified Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Strong attention to detail and results orientated Up-to-date with the latest trends and best practices in online marketing and measurement Excellent management skills Ideally experience in managing the marketing for a SAAS product previously Keywords: Marketing Executive, PPC Executive, Digital Marketing Executive, Google AdWords, Bid Management, Data Analyst, Google Analytics Administrator, Google Analytic's, PPC Specialist, SEO Analyst, SEO Specialist, SEO Administrator, PPC Campaign Manager, Online Marketing Manager, Online Marketing, PPC Manager, Paid Search Manager, Marketing Manager, Events Management, Event Management, Digital Marketing, Email Marketing, PR Management, PR Manager, Analytics, PPC, Digital Marketing This job was originally posted as