Data Planner

London (South)
01 Oct 2016
27 Oct 2016
Contract Type
About Merkle | DBG: Merkle | DBG is a data and tech company and part of one of the world’s largest marketing agencies. By using data to make what we call ‘compelling connections’ across technology, channels, devices – and people – we are able to create better experiences. Because better experiences make people happier. And after all, positive customers create positive growth . Life as a Data Planner at Merkle | DBG: An exciting opportunity exists for a Planner with Data, Campaign Planning and Insight Enablement experience to work in the Strategic Planning Team and with Senior Account Managers to deliver insights and action plans that drive value for our clients and their customers. As a data planner here you will get: · learning and development time · the opportunity to be involved in strategy definition and delivery · the opportunity to really change how brands connect with customers by being part of an integrated technology and business change team · your own learning and development plan - so you choose depth or breath you require The Planner will have client engagement and delivery oversight responsibilities so will need: · An understanding of data and its marketing application · An ability to communicate business requirements and marketing needs · A track record in improving campaign and analysis processes and outcomes · Experience in setting multi-discipline teams’ plans and priorities to maintain productivity and efficiency A few of the benefits: Whether it’s the joy of working with people at the top of their game or the Merkle | DBG social calendar, people love working here – and we hope you will too… · When you join, you will have access to professional exec coaching, training with the best tools in the industry – and a Career Development Fund to keep you at the very top of your game · Merkle University – with access to courses, textbooks and mentorship · Company Pension and life insurance · Option to buy additional holiday · Significant discount on a selection of car brands · Free breakfast, fruit and most importantly, biscuits · Food Fridays – enjoy a takeaway lunch courtesy of Merkle DBG once a month · Four thirsty - have a drink on us on a Friday afternoon · Games room with pool table and table tennis · In-house HD cinema - movie nights once a month · A selection of other industry standard benefits Key Responsibilities: · Building relationships with key stakeholders and clients team and partner agencies to provide and improve data-led strategic insights and data planning functionality · Introduce and maintain the processes necessary for the application of insights · Assess the value of embedding insights and prioritise activities based on impact · Capturing insight requirements preparing analytics briefs for insights and reporting development · Provide prioritisation recommendations based on source, type of request and business benefit · Maintain CRM activity roadmaps for insight delivery and application into CRM contact strategies · Producing overviews of detailed communication plans, their selection criteria’s and flows · Documenting and distribution marketing definitions to operational teams and the clients · Contributing to documentation for sales pursuits, for strategic, planning and analytical projects · Overseeing campaign test & learn deliverables and report/dashboard creation to track KPI's What we are looking for in you: ESSENTIAL · Circa 3 years’ experience providing insights, campaigns and planning functionality · Circa 3years’ experience in an agency, consultancy or a supplier background · Passionate about data and its application into eCRM and CRM strategies · Identification of CRM opportunities to leverage customer info · Overseeing the development of segmentations to enable business to understand the value of key customer types, and their behaviours and needs. · Ability to translate reporting, & campaign results into actionable insights · Documenting and communicating client objectives and requirements and presenting to client stakeholders and influencers data driven ideas and conclusions · Experience of driving innovative contact strategies and identifying customers’ life stage journeys · Methodical with excellent attention to detail · Advanced Excel user capable of building dynamic scenario planning tools for Proofs of Concept/Economic Value propositions / Waterfalls visuals · Advanced PowerPoint user capable of efficiently producing slides to present findings DESIRABLE · 1-2 yrs Analytical Package experience: SAS / SPSS / FastStats · 1-2 yrs Campaign Planning experience · Digital data planning experience (web/social) to complement traditional planning · Briefing analysts, campaign developers, creative agencies and technology teams on dynamic content, selection and testing requirements. Merkle | DBG does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience. This job was originally posted as