Digital Marketing Manager (Maternity cover)

Yolk Recruitment
Cardiff (Caerdydd)
From £30,000 to £56,400 per annum
27 Sep 2016
20 Oct 2016
My client are a highly regarded financial services organisation in the heart of Cardiff. They’re looking for someone experience to cover a maternity absence. This is a broad role which covers all channels within digital marketing. Responsibilities · Working closely with the insight team and external partners to develop innovative digital marketing strategies to engage with target audiences and acquire new business · Build, manage and monitor commercial acquisition plans for all Direct Insurance products ensuring over delivery of profit and volume targets · Lead weekly Trading sessions monitoring performance against commercial targets – for reporting at Executive team meetings · Work with Analytics Manager to ensure a robust measurement framework is in place. · Customer journey experience in paid media channels such as Paid Search, Content amplification, paid social, email, affiliates, programmatic display as well as continually testing new channels to market · Lead and manage a team of Digital Marketing consultants · Work closely with the Offline Marketing Manager to deliver Integrated ATL campaigns ensuring effective use of digital media to achieve commercial results. · Manage the content marketing and SEO strategy for Insurance · To provide digital marketing support to development of new products for Direct Insurance · Provide input to digital marketing projects across the Direct Insurance division to ensure a positive and consistent experience for customers Requirements · Experience of digital marketing mix, best practice and strategy · General understand of SEO principles · Experience of Marketing to B2C audience · Working knowledge of the integration of digital technologies · Experience of using digital analytics tracking software to produce and evaluate MI · Knowledge of Financial Services marketing and regulatory requirements · Digital agency relationship management experience Location · Cardiff Benefits · Excellent salary up to £56,400 · Ideally located in Cardiff City Centre · Flexible working · Staff discounts · Performance bonus scheme How to Apply If you believe that you have the skills and experience for the role – then please get in touch. Please contact Aaron Elliot at Yolk Recruitment on 02921 673756. This job was originally posted as