Digital Marketing Executive

Forward Role
Yorkshire and the Humber
£25k - 30k per year
27 Sep 2016
20 Oct 2016
Forward Role are recruiting on behalf of one of our national clients based in Hull who specialise in telecommunications who are looking for a Digital Marketing Executive on a 12 month fixed term contract. This role will be supporting the Consumer Marketing team in the effective use of digital marketing to drive trading and brand measures. This role works within the Consumer Marketing team and is responsible for Website, Email, Social media advertising, PPC and SEO campaigns to drive traffic and improve multi-channel campaign effectiveness. Responsibilities: Work with the marketing community to plan and manage activities to deliver increased traffic and conversion through digital channels: Identifying opportunities for website improvements through data, customer insight & best practice Manage web content through the CMS to deliver increased performance to sales , engagement and customer service targets Commission and create suitable digital content to drive increased conversion, reach and traffic Manage PPC, SEO to deliver improved visibility and traffic Responsible for display and social advertising campaigns Seek customer feedback and manage online review strategy Establish timely and meaningful digital reporting to drive continuous performance improvement Increase the performance of the brands digital marketing channels to increase campaign performance and reduce cost of acquisition: Support the development and delivery of an integrated and measurable digital marketing strategy that will achieve the consumer go-to-market plan Work with the marketing team and external agencies to deliver the digital marketing campaign plan through effective online journeys, landing pages and content Create and manage data-driven email marketing campaigns, maximising capabilities of the platform and supporting the CRM programme Devise and implement strategies to achieve data acquisition targets Skills and Experience: Excellent communication skills, both written and verbal Ability to work collaboratively Strong customer focus in all areas Flexible and adaptable approach A drive to achieve results Collaborative mind-set Customer focus Strong leadership skills Data-driven Digital Marketing campaign management HTML & CSS Email marketing, social media and SEM Google analytics As the North West's leading Marketing, Analytics, Digital and Creative recruitment agency, we are continually receiving new assignments to work on so keep a close eye on our website, Facebook, Linkedin and Twitter pages for a full list of current opportunities as well as market place news and fun stuff. Forward Role is operating as an employment agency This job was originally posted as