Product Marketing Manager

Michael Page Marketing
£65000 - £75000 per annum + benefits
04 Oct 2016
19 Oct 2016
Contract Type
The Product Marketing Manager will work closely with the product development team understanding the key product features and benefits and providing key product information to the communications function and to the sales team. You will develop product collateral, drive key audiences and define who and how to market by understanding the buyer. The role will be based at the UK head office near Slough Client Details This is a time of exciting and significant growth for the this B2B software organisation who have been operational for over 20 years and seen year on year growth. They are a global organisation who are on a real drive to grow the existing team by adding highly skilled professionals. They have invested in new technology developments by truly understanding the clients requirements, market trends and maximising the service and product offering and effectiveness. They are a people focused business producing a work life balance and rewarding success and hard work. The Product Marketing Manager role will be based at the UK head office near Slough. Description The Product Marketing Manager will work closely with the product development team to fully understand the key product insight and develop the product proposition and key market messages. You will develop all marketing content to deliver the product to market working with the campaigns team to deliver communications across on and offline channels. You will be the go to person in the business for all product queries and train the sales teams on the product information, UPS's and key areas to support them in their sales. You will develop sales tools and collateral to empower the sales function to maximise all leads and assist them in their conversion targets and identify key markets, sectors and locations for them to focus their attentions. You will also own the business community and identify opportunities to increase customer value to the business. You will conduct win/loss analysis from clients to identify key areas of improvement and best practice and feed this within the wider business. Profile We are looking for a talented marketer with a track record in product marketing - you will have worked in a technical prodcut marketing role from a software background identifying key product information and driving marketing campaign activity and supporting a sales force in product understanding. You will have defined the key messages, target audiences and developed client profiles by understanding the buyer and feeding this into the business. You will be analytical and an excellent communicator and be comfortable being the go to person for all product information. You will be creative in taking technical knowledge and presenting this in an engaging and understandable format. Job Offer Salary on offer is up to £75,000 plus benefits This job was originally posted as