Digital Marketing Executive

Michael Page Marketing
£20000 - £24000 per annum
06 Oct 2016
19 Oct 2016
Working closely with the Marketing Team, you will be responsible for the budgeting, planning, and management of our online marketing activity. Client Details My client is a leading Leisure travel business based in Cheshire. Description The successful Digital Marketing Executive will be responsible for: Website Analytics: Monitor and report on website usage via Google Analytics and other tools, develop new sources of website traffic, as well as identify and improve under-performing areas of the website. SEO PPC CRO: Improve website content where necessary, manage the online agency to identify requirements for updated content, coordinate the supply of SEO friendly copy for our website, ensure new creative content fits with our brand to maintain the website's personality, ensure online content complements off-line activity, utilise any additional content sources where appropriate, conduct regular reviews of agency performance against agreed targets, implement cost effective paid campaigns to maximise conversion, enhance customer journey from first point of contact on our website through to post-booking stage, as well as test and monitor website conversion rates and improve or update appropriately. Brand Refresh: Assist with implementing the new brand strategy across all online channels. Profile The successful Digital Marketing Executive will: - Be a digital marketing professional with experience working in a varied marketing department - Have previous experience managing marketing budgets. - Have experience working with digital agencies, using Google Analytics, and managing SEO and PPC campaigns . - Good knowledge of web analytics, PPC and SEO. - Experience in the travel industry is preferable. Job Offer Digital Marketing Executive salary - £20,000 - £24,000 This job was originally posted as

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