Digital Marketing Executive

Genesis Associates
£20000 - £22000 per annum + Bonus
06 Oct 2016
04 Nov 2016
Contract Type
Digital Marketing Executive £20K-£22K DOE Bonus Ilkley Do you have a thirst for digital marketing? Are you results driven and delivery focused with excellent organisational and planning skills? Then I have a role that you will be interested in… My client is looking to add a digital marketing executive to their team to help the company achieve their online sales. The company have recently been awarded Gold for the top eLearning company of the year and have over 2 million online learners in their system. For the past 21 years they have provided eLearning training courses as well as associated training and development products. They work with some of the largest organisations both in the UK and globally to date. What you'll be getting up to: Reviewing, researching and creating high-quality content across their digital properties to ensure users are presented with the highest quality content tracking Developing online and email promotional activity and communicate it throughout the company Ensuring PPC is used efficiently including liaising with external agencies to maximise the ROI Contributing to the ongoing Affiliate marketing strategy Conducting regular SEO audits on all websites Liaising with the multi-media Designer to utilise the most effective images and graphics Using web analytics to provide actionable insight on the content of performance and more customer engagement, understanding their bounce rates to increase dwell time, more leads and improving conversion Some essential skills: Digital marketing experience Strong understanding of the user journey and user experience A good understanding of Google analytics and tag management Must have confidence working with CRM systems and segmentation of customer data Good understanding of social media platforms and marketing Ability to conduct and undertake research into new market segment as required A minimum of 1 ½ years' experience for the skill set below: Analytics Content CRO Link Build PPC Reporting SEO Social Media This is a great role for someone who is looking to move into a larger company with corporate benefits and the chance to move up in their career with autonomy and development. Apply now This job was originally posted as