SEO Assistant (Premium Fashion)

06 Oct 2016
20 Oct 2016
Contract Type
Organic Search Assistant Premium Fashion Department: Premium Fashion Location: JD Sports Fashion PLC, Edinburgh House, Hollinsbrook Way, Pilsworth, Bury, BL9 8RR Hours: 40 hours per week Role Overview : To maximise profitable traffic from the Organic Search marketing channel. Work with the Search Lead to deliver targeted traffic levels and improve the efficiency from the channel. To deli`ver the required growth as set out in the multi-channel budgets and to, at all times, seek to maximise the return on investment that the business generates from the Organic Search expenditure that it undertakes. Key Duties/Responsibilities: Work as part of our in-house organic search team to maximise performance from the channel to ensure that sales/spend targets are met. Assist with digital marketing, PR and influencer activities for Scotts, Tessuti and other Premium Fashion fascias. Manage & maintain internal stakeholders & external marketing relationships. Deliver briefed digital marketing campaigns on time & within budget. Work as part of our in-house multichannel team to maximise the benefits from digital marketing campaigns. Manage the appropriate reports and operational KPIs that demonstrate the performance of the organic search channel and analyse the performance of digital marketing campaigns & site changes to take data-driven actions. Ad-hoc data driven investigation and analysis. Ensure that all pages & content (both new and existing) meet best practice standards and adhere to the overriding organic search strategy. Liaise with all international stakeholders to deliver on-page and off-page organic search improvments. Regular reading of industry blogs, news etc to ensure best practice implementation and ongoing techniques to achieve high rankings across the Managing the gifting delivery process to ensure accurate, timely and efficient arrival of products. Spending the budget in such a way that it leads to an increase in organic search visibility. To occasionally provide relief for colleagues within the group when needed, including any and all work related to paid search or digital marketing. Skills/Experience/Knowledge needed: Necessary skills include; Knowledge of online PR & Social Media Marketing required. Solid foundation in Excel including vlookups. Excellent written communication. Creativity You need to 'get' social media. Ability to find 'an angle' on a story. Numerate. Initiative to take independent actions & collaborate with internal teams. Preferred skills; A history of personal blogging and social media accounts (Tumblr, Pinterest and Instagram etc.). Knowledge & experience of working in an SEO or PR/outreach role or similar. This job was originally posted as