Marketing Manager, £30-£35,000, Thirsk area

Si Recruitment
From £30,000 to £35,000 per annum
06 Oct 2016
19 Oct 2016
Contract Type
Marketing Manager, £30-£35,000, Thirsk area An established successful business due to continued growth is looking to recruit a self-motivated, bright and ambitious Marketing Manager to take responsibility for all aspects of the company’s marketing. Reporting directly to the Director, you will be a key member of the company’s management team. You will develop their Marketing strategy and budgets and take responsible for the successful implementation of the strategy. You will be responsible for catalogue marketing as well as for the day-to-day management of online marketing via its e-commerce website, emails, social media as well as for PPC, affiliates, AdWords programmes, shopping portals The role will be wide and varied and will cover all aspects of marketing including off-line, on-line & brand within a mail-order environment. Duties: Direct Mail: All aspects of catalogue production. You will be responsible for managing planning, production, and mailing of their catalogues. This involves working closely with the Directorr, Buyer and external suppliers such as creative agency, photographers, printers, fulfillment house, Royal Mail Data: Managing and growing the in-house database and mailings as well as being responsible for sourcing of cold data and continuing to improve customer acquisition, retention and lifetime value. This will include close liaison with third party suppliers such as data segmentation consultants, data coops, list brokers/managers. Budgets: Produce and manage budget and forecast plans to maximize profitable offline and online marketing. Analysis: Responsible for the analysing data, testing of email campaigns and using this information to optimize marketing activity. Website: Managing all aspects of the e-commerce website ensuring the online selling experience is optimized. This involves ensuring all data and content is up to date and accurate. Suggesting, commissioning and managing improvements and changes to the website, and being responsible for maintaining website promotions and offers. Digital/Online Marketing: Includes all aspects of online marketing such as regular weekly emails, AdWords and affiliate programs, Amazon market place Brand: Raising the online profile through social media channels (Instagram, Facebook etc). Skills required Experience of mail order and e-commerce strategy development. Experience in catalogue or high volume direct marketing. Brand management and implementation experience. Ability to analyse and interpret data to drive decision-making (AOV,CPA,LTV) Ability to develop relationships across business functions and with suppliers. Understanding of customer profiling techniques to improve targeting. A full understanding of financial implications of campaigns and a results orientated and commercially focused approach. Track record of delivering financial results and hitting targets. Up to date knowledge of online e-commerce, websites, mobile and marketing eg SEO, PPC and use of analytics Excellent analytical and numeracy skills and enjoy number crunching to identify opportunities and focus on ROI. Strong Excel skills (pivot tables, formulas and formatting). "Can do" attitude and focussed on getting the job done. Hours: Monday-Friday: 9-5pm This job was originally posted as