Commercial Analyst

11 Oct 2016
22 Oct 2016
Contract Type
The Commercial Analyst will inform commercial by developing in depth knowledge of products, technologies, distribution, claims, marketing activity and pricing approaches Responsibility for the detailed analysis of key competitor brands and product ranges and communication to key audiences throughout Dyson at group and local level. Continuous monitoring of market to pick up on new products/claims Identification of key market trends through detailed analysis of market data Work with the Insights to develop in-depth consumer knowledge Ensure we have a good understanding of the consumer and retailers in major markets and what drives purchasing decisions for them in the category Support product manager to develop the go to market strategy including: key features of our products, ranging, pricing and positioning in the market Work with claims and performance to identify potential claims and viability of claims Monitor competitor advertising and communicate key new campaigns and trends You'll be degree qualified or equivalentd, ideally in a numerate discipline and havesome exposure to the wider world of business. You'll need to have strong data analysis skills coupled with a proven attention to detail, the ability to identify key trends in market data and ideally a keen interest and understanding of consumer market product trends, and how products are marketed and sold. You'll need a certain amount of confidence, character and commercial awareness - you're someone who can work independently, proactively solve problems and deal comfortably with people at all levels of a challenging and dynamic business. This job was originally posted as

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