Email Marketing Manager

Forward Role
North West England
£30k - 40k per year
12 Oct 2016
20 Oct 2016
Contract Type
Email Marketing Manager £30,000 - £40,000 Chester/North Wales We are working with a fast growing ecommerce business, based in Chester/North Wales. Innovation and growth is at the heart of everything they do. The Email Marketing Manager will oversee the development and growth of the company's Email Marketing program. They will be responsible for all aspects of Email marketing communication from campaign planning, to send & email optimisation. There will be two email executives reporting into this position. Key responsibilities: Campaign management and optimisation across all brands. Implementation of the new CRM and create & implement strategies for database growth Reporting and analysis of campaigns - responsible for the overall development and execution of CRM strategy to welcome new prospects, re-activate those not taken up or previously declined, drive repeat purchase and referrals and to maximise life time value from every customer. End to end responsibility for the delivery and development of all CRM campaigns Creative management and briefing with designer and copywriter Continuous improvement of our email features and capabilities including targeting, welcome & dormant campaigns, personalisation and more. Manage marketing executives Develop detailed segmentation work on existing customers so we can better understand customer behaviour and build propensity models. Championing a customer focused culture, delivering the relevant service to the customer, whilst seeking and acting on feedback to make continuous improvement to customer experience. Manage the market research requirements for the business focusing on customer satisfaction and driving change on the back of customer feedback. Desired Skills and Experience Strong track record in the development and delivery of complex CRM multi-channel strategies. Excellent understanding of how messaging can drive customer behaviour and experience with a passion for innovation in the CRM space Extreme attention to detail Excellent cross functional project management skills Microsoft (Excel, Word, Powerpoint) Familiarity with HTML, Illustrator As the North West's leading Marketing, Analytics, Digital and Creative recruitment agency, we are continually receiving new assignments to work on so keep a close eye on our website, Facebook, Linkedin and Twitter pages for a full list of current opportunities as well as market place news and fun stuff. Forward Role is operating as an employment agency This job was originally posted as