Social Media Manager - London

Prospero Recruitment
London (Central)
£25000 - £35000 per annum
11 Oct 2016
20 Oct 2016
Contract Type
The Prospero Group is a leading recruitment consultancy with headquarters in the City of London, with regional offices in Cardiff, Bristol, Birmingham, Leeds, Manchester, Chelmsford, Southampton and internationally in Canada and New Zealand. We specialise in recruitment within education, technology, health and social care, digital, sales and marketing and recently gained entry in the prestigious Sunday Times Fast Track 100 of fastest growing businesses in the UK. Prospero currently employs over 100 staff across all offices. As an expanding business, we offer exciting opportunities for career driven, motivated people looking to establish a lucrative career within a meritocratic and supportive environment. Prospero is proud of our many award nominations, along with recognition of our gold standard in education. All of our offices are energetic, dynamic, fast paced and full of people that want to be here. If you want to work in a happy recruitment business that demonstrates rapid growth free from red tape, office politics and bureaucracy then we are the recruitment business for you We have an opportunity for an experienced Social Media Manager who is a highly motivated, creative individual with experience in Education and a passion for communication. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning followers into members of the Prospero Teaching Community. Community leadership and participation (both online and offline) are integral to this role, as well as being able to communicate Prospero's brand in a positive, authentic way that will attract our modern, hyper-connected targeted audience. Duties will include: - Manage social media marketing campaigns and day-to-day activities including: Plan and implement a social media marketing plan. Develop relevant content topics to reach the company's target customers. Identify and improve organisational development aspects that would improve content. Create, curate, and manage all published content (images, video and written). Create a regular publishing schedule. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Promote Prospero Teaching content through social advertising/organic promotion. Monitor, listen and respond to users in a 'Social' way while cultivating leads and sales. Develop and expand community and/or influencer outreach efforts. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, Twitter profile, Blog, LinkedIn, Youtube, Pinterest, etc.). Design, create and manage promotions and Social ad campaigns. Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review. Analyse key metrics and tweak strategy as needed. Compile reports for management showing results (ROI). - Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. - Demonstrate ability to map out a comprehensive social media marketing plan. Drive strategies that are proven by testing and metrics. - Develop organisational elements in order to implement a proactive process for capturing happy, loyal customer online reviews. - Monitor trends in social media tools, applications, channels, design and strategy. - Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management. - Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns. - Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximise results. Qualifications and Experience Possesses experience in Education (preferably a former teacher). Possesses knowledge/experience in the tenets of traditional marketing. Demonstrates creativity in social media content ideas. Experience sourcing and managing content development and publishing. Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest, etc.) and how each platform can be deployed in different scenarios. Maintains excellent writing and language skills. Enjoys a working knowledge of the blogging ecosystem relevant to the company's field. Displays ability to effectively communicate information and ideas in written, picture and video format. Exceeds at building and maintaining relationships, online and off. Is a team player with the confidence to take the lead and guide other employees when necessary (i.e.: content development, creation and editing of content, and online reputation management). Makes evident good technical understanding and can pick up new tools quickly. Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Knowledgeable in the principles of 'Search and Social.' Possesses functional knowledge and/or experience with WordPress, Photoshop, Hootsuite, Canva and Google Analytics Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues. This is an excellent opportunity for a driven, tenacious, intelligent and articulate professional looking to establish a career within a rapidly expanding brand with fantastic career development opportunities. As part of our ongoing commitment to our staff and our business, we offer continual training and development, strong career development and competitive salaries, along with benefits including pension and healthcare. This is a full time position, 8.45am - 5.45pm, Monday-Friday This job was originally posted as