SEO Executive

London (West)
12 Oct 2016
23 Oct 2016
Contract Type
With more than 60 years of history in the bag, ours is a brand with an impressive heritage. Style is well and truly in our blood. As well as UK and Ireland, we are represented globally through our stores in Western Europe, Eastern Europe, Middle East and Asia. Our e-commerce business is helping to set the trend globally, shipping to 125 countries whilst also growing our presence on the world’s leading digital fashion marketplaces. Our people make all the difference. Just as the River Island name pulls customers in off the high street and inspires them to buy online, our employer brand turns the heads of talented people, inspiring them to join, stay and grow with us. What You Do Matters… Reporting to the SEO Manager, the SEO executive is responsible for supporting the execution of River Islands SEO strategy on and off site across multiple markets. Key Responsibilities: Management and optimisation of UK and International backlink profiles (offsite SEO) Management and optimisation of UK and International onsite optimisation Educating social, content and PR teams about the role of SEO in their work Management of external agencies as required to deliver high quality results Assisting the SEO manager with overarching SEO strategy Day to day monitoring of RI backlink profile & on-site performance for all markets, ensuring actions are taken to fix any issues. Day to day monitoring of competitor and authoritative influencers’ activity, ensuring relevant insights are communicated to key stakeholders Day to day monitoring of competitor performance and rankings, ensuring relevant insights are communicated to key stakeholders Carry out detailed KW research and ensure KW calendars are kept up to date and communicated to eCommerce Marketing teams so that consumer search trends are monitored and capitalised upon at the right time Assist the SEO Manager to ensure technical requirements are scoped and worked through with the IT team Keep up to date with industry developments attend relevant conferences ensuring that best practice and new innovations are communicated to wider eCommerce, PR and marketing teams We Know What We’re Doing… and we know exactly what experience we’re looking for Previous SEO experience preferably in a B2C environment Expert in blogger-outreach Thorough understand of the PR process Strong organisational and time-keeping skills. Strong written and communication skills Strong research and analysis skills. Ability to create innovative out of the box ideas and challenge the status quo Experience of search & social tools Excellent project management and delegation skills Up to date with industry trends, competitor activity, innovations and opportunities within the fashion marketing space. Experience performing tasks including keyword research, meta data recommendations, competitor audits & site migrations Understanding of how SEO integrates with PPC or experience running integrated SEO and PPC campaigns Advanced Excel skills, including pivot tables, formulae and conditional formatting Auditing websites from an SEO perspective and providing optimization recommendations Strong understanding of technical SEO It Never Gets Boring… If you are ambitious and love working in a busy environment where every day is new, then River Island is the place to be As a business, we are committed to developing our talent and offer a fantastic training program to help you optimise your performance and support your career progression with the company. Our working environment is busy, fast moving and responsive to our customers’ needs, much like our training which is unique to our business and reflective of our fun and refreshing brand and our people within it Our River Academy offers ongoing training and development by running workshops throughout the year varying from courses focusing on softer skills to the more technical courses you may require to perform your duties. It’s not all work and no play here either…we all work hard but we also like to have fun too We are a social bunch and regularly host events ranging from summer and Christmas parties, bake offs, and lots of charity events This job was originally posted as