eCommerce Manager - Arabian Peninsula & Turkey

Hilton Worldwide
14 Oct 2016
20 Oct 2016
Contract Type
Company description: What will I be doing? As an eCommerce Manager, you will be the dedicated point of contact for hotels, owners, and regional teams to execute eCommerce activities; develop "opt-in" services such as local hotel, paid search, strategic linking, email, landing pages etc. to exploit existing brand resources, and ensure activities are aligned and consistent with overall brand strategy; execute brand level e-promotions at regional and local market level; and act as an additional online expertise resource working with regional revenue management, marketing, sales and BPS, operating in an owner agnostic approach. The base location is Watford, UK with some travel to the region covered (approximately 25% - this may vary a little). What will it be like to work for Hilton Worldwide? With thousands of hotels in over 100 countries and territories, Hilton Worldwide offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. If you appreciate the impact global travel can have on the world you may be just the person we are looking for to work as a Hilton Worldwide Team Member. Because it's with Hilton Worldwide where we never forget the reason we're here: to delight our guests, Team Members, and owners alike. Job description: Specifically, you will be responsible for performing the following tasks to the highest standards: Manage delivery of eCommerce activities including activation of local and regional promotions SEO, PPC, Display, on site retailing, website management, local email, social media and more. Identify hotel goals and develops online business plan to achieve said goals. Presents plan to stakeholders and administers regular follow-up to ensure hotel/region is on target to achieve goals. Research and help to identify business opportunities for improvement of hotels' online performance and revenue contribution. Analyzes and communicates findings and conclusions to department leadership. Stay abreast of all online marketing channels including cutting-edge technology, systems and opportunities and makes recommendations for implementation within eCommerce department and hotels. Manages directly and project manages all eCommerce activities for portfolio and works cooperatively with subject matter experts to develop and execute plans Manage the international source market website, with specific focus on improving/increasing hotel share of wallet in the market via the online space Understand and adhere to all overarching brand standards around voice and message but customize for target audience and market (i.e. localization) as needed Trial and implement new local services and share Best Practices with Global Online for onward communication / sharing with Brands, Customer Marketing and other Area eCommerce teams Serve as primary contact for hotels and regional teams to engage with Global Online group for incremental online tools/resources beyond Brand system-wide standard offering Optimize the local hotel website, localizing and publishing appropriate local, regional and global promotions, consistent with Brand guidelines Support the Brands, Customer Marketing, HSW, BPS, and regional teams in executing global programs in the local online market through localization, management and retailing of source market website, and by modifying existing programs to support seasonal brand messages Collaborate with 'Brand Managers - hotel tools and resources' to ensure brand messages (webinars/training) are shared with hotel GM's and franchise/management groups so visibility and option of best demonstrated practices and ROI is shared to support engagement of these resources Provide analytics ROI and efficiency when programs should be leveraged and reviewed to be automated by the Brands across all hotels Analysing and acting upon numerous data sources through manipulation and configuration of digital and commercial reports. Ensure appropriate communication with other regional teams and back up to central brand teams to ensure alignment and optimum execution, globally and locally Continue to seek-out and develop new forms of cutting-edge technologies for test-and-learn applications to drive competitive advantage, revenue and plan ROI Planning Activities (20% of the time). Research and help to identify business opportunities for hotel online performance improvement and reports findings and conclusions to upper management Manage the objectives for the department/project and how those objectives are going to be accomplished Organising Activities (30% of the time) Work with key stakeholders, agencies and departments, structuring the resources and activities of the department/project so objectives are accomplished Evaluate and streamline business processes Work with 'Manager - hotel tools and resources' to ensure hotel and regional promotions are aligned with over-arching brand positioning and strategy Manage the cross-functional links between Global On-line Services, and Key Stakeholders/Departments Adhere to measurements of Global eCommerce for the websites to ensure effectiveness, usage and awareness. Directing Activities (20% of the time) Implement and manage departmental processes and procedures to ensure strategies and directives of department are carried out and in accordance with department and company objectives Oversee the development and administration of all eCommerce programs Communicate important and necessary information to stakeholders via memos, reports and phone calls Manage third party relationships Leverage effective partnerships with Global eCommerce, Search, Revenue Management, Brand Sales, Brand Marketing, HSW, and Hotel Operations Inform upper management of department's progress and advise them on key issues to help the decision making process Controlling Activities (30% of the time). Oversee proper controls to ensure that all eCommerce processes and procedures are in place and effective site management is maintained Oversee and evaluate systems to ensure all critical functionality is operating as designed and to identify opportunity for development Ensure established performance standards for eCommerce department are met Assess actual performance against standards to determine whether the eCommerce department is on target to reach goals and takes corrective actions as necessary Ensure business plan is being followed and goals are being achieved Enforce policies and procedures Operate within established budgetary parameters Required profile: What are we looking for? o Effective communication skills, with the ability to clearly and concisely express ideas both verbally and in writing o Ability to analyze website performance data o Excellent interpersonal skills o Ability to take initiative to identify, prioritize and implement all elements required for team to fulfill responsibilities in accordance with core strategic goals o Strong problem solving skills o Ability to work well under pressure and effectively multi-task. o Ability to collaborate with others and act in an objective manner in order to solve problems and meet organizational goals o Proficient web analytics skills with the ability to quickly learn new programs and train staff o Strong project management skills o Knowledge of business mathematics, including ability to calculate percentage changes and averages/ weighted averages; working knowledge of Microsoft Excel, including ability to understand/manipulate basic spreadsheets o Understand of principles and practical application of driving engagement and awareness of websites o Ability to analyse website and operational commercial performance data with good Excel skills. What we offer: What benefits will I receive? Your benefits will include a competitive starting salary and holiday entitlement. As an employee you will become a member of the Go Hilton Team Member Travel Program, which provides reduced hotel room rates for, your family & friends We look forward to explaining in detail the range of excellent benefits that you would expect from a global hotel organization like Hilton Worldwide. REQUIRED QUALIFICATIONS/EXPERIENCE: Degree or significant work experience in lieu thereof Experience in online marketing roles / programs including but not limited to PPC, SEO, Affiliate, Display Advertising, Site Content Good working knowledge of excel and data manipulation. Bringing digital and operational performance together and understanding the correlations and relationships PREFERRED QUALIFICATIONS/EXPERIENCE: Advanced degree in business studies or Marketing or relevant experience in lieu thereof Optimum mix of work experience in hotels, marketing and ecommerce roles In depth knowledge of driving engagement and awareness of websites Proficiency with MS Word, Excel, PowerPoint and Outlook This job was originally posted as