Digital Campaign Executive

Covent Garden
13 Oct 2016
20 Oct 2016
Contract Type
The Role Overview This role encompasses all aspects of online display advertising including data handling, communicating with publishers, trafficking assets and analysing data. You will take responsibility for setting up, running, monitoring and optimising a selection of the Digital Media campaigns. The Person We're looking for someone with a couple of year's experience in a similar role and has previously graduated with a Mathematical degree. This role requires a bright individual, a self motivated, hard working and enthusiastic team member with a passion for online/mobile advertising and an ability to execute tasks on their own initiative. The successful candidate will have to have strong excel skills and a very keen eye for detail. Key Skills Keen interest in the digital advertising industry Strong analytical and numeracy skills Focused and highly organised Proactive Methodical Ability to manage multiple tasks simultaneously Clear communicator Positive team member The Responsibilities REPORTING Extract and compile data from various reporting platforms Propose campaign optimisations based on findings in the data Provide maximum business intelligence to encourage profitability and growth CAMPAIGN MONITORING AND OPTIMISATION Set up Digital Media campaigns Implement ongoing optimisation of live campaigns Coordinate creative assets and tracking URLs ANALYSIS OF DATA Perform analysis of live or historical campaigns in order to find trends in the data to improve performance of future campaigns. OTHER Assist with ad creative development Keep open and continual communications with your manager and your team with regard to workload and projects Work on any other reasonable task requested by your senior manager Mice & Dice Mice & Dice Ltd is a wholly owned subsidiary of the Gamesys Group, based in Piccadilly Circus, London with a branch office in Newcastle Under Lyme. Working with our group companies based in the UK, USA, Malta and Gibraltar, Mice & Dice has created a broad portfolio that appeals to a much wider audience than traditional ‘card and table’ game casino players. We provide all the necessary marketing, promotions, back office systems, reporting and customer support to maintain and run a successful gaming channel. They currently work with Gamesys’ in-house software and external agencies to manage a variety of acquisition and retention campaigns to members of Gamesys family of sites which includes Virgin Games, Caesars Bingo, Heart Bingo and As an added benefit, all of our staff in the Marketing Division are brought through the Digital Academy and given specific training in their area's resulting in the chance to attain a Diploma from the Institute of Direct and Digital Marketing (IDM). About Us We are on a mission to become the world’s most entertaining online gaming company. It all started with Jackpotjoy but along the way we have grown into the award-winning team of designers, developers and operators behind some of the leading gaming sites and apps including Virgin Games and Caesar’s Casino. But, we haven’t stopped there we’re also behind Bingo Lane, Jackpotjoy Slots and other great free-to-play games. Born in 2001 with just a handful of developers, we are now over 900 employees strong across 7 group offices worldwide with our headquarters in Central London. Over 24 million players enjoy our 258 games, generating on average 6,028 chat messages every 15 minutes Whether it be through the awards we've won for innovation in Bingo and Slots, our commitment to using cutting edge technology, or simply our passion to innovate, thrill, and surprise, Gamesys constantly pushes the boundaries to be the best in class. Our culture is visible everywhere. Visit our reception - you’ll find sweets and a giant monkey, in the design team a giant red lamp and the latest quad core mac pros; the breakout areas a Gamesys pool table and fridges full of beer, wine and soft drinks. In the meeting rooms you might find grass instead of carpet, in the summer you’ll meet all our families together for a celebration and in the winter you can find Mexican wrestlers or circus acts roaming around. Weekly social and sports events give you the opportunity to stretch both your mind and body, whether it be getting involved in a meetup or brownbag session, playing in the poker tournament or joining one of the many sports teams. But our culture is not just in what you can see it's in everything we do, we're hard workers and we get stuck in. We have fun, making fun and our vision is to invent, play and discover together, to craft experiences that thrill our players and rock the world. This job was originally posted as