Senior PPC Executive - In-House

Covent Garden
13 Oct 2016
19 Oct 2016
Contract Type
Gamesys is a growing, multi-award winning and highly profitable online gaming company with over 900 staff and revenues in excess of £1 Billion. We operate several well-known online brands including Virgin Games, Jackpotjoy, Heart Bingo, Star Spins, Monopoly Casino, etc. An opportunity has recently arisen to join our highly successful in-house Pay Per Click Marketing team as a PPC Campaign Manager. This will be based at our modern office in Piccadilly Circus, London. Role Purpose The successful candidate will report directly to the Head of PPC and be responsible for the in-house management and growth of several PPC Accounts/Campaigns costing in total over £300K per month. The main aim of these campaigns will be to generate as much profit as possible for the company. This is a challenging hands-on role that will require lots of initiative and drive. It is ideal for a proven performance marketer who wants to purely focus their career on PPC. The PPC team and company will help develop and train you where necessary but you will also be expected and encouraged to take ownership of your own learning to continually improve yours and the team’s skills. Gamesys places just as much emphasis on its staff core values as on performance. This is because without great staff a company is nothing. These values cover: be one team, get stuck in, be the player, give a damn, always learning, keep rolling and place smart bets. Employees are expected to consistently demonstrate these values. Finally fairly unique to Gamesys, you will also have access to a very large and talented in-house design team who can create and amend PPC landing pages within short timeframes, allowing you to frequently test new creative ideas. Key Accountabilities Managing and growing multiple high value in-house PPC campaigns costing in total over £300K per month Continually optimising campaigns to generate as much profit as possible Analysing data daily to spot trends and opportunities and then acting upon them Continually A/B testing and analysing adverts and landing pages to find out what works best Assisting the Head of PPC with creating and implementing strategy for the accounts Planning and improving account structures in order to maximise performance Reporting on the performance of campaigns to more senior members of staff Championing PPC best practice throughout the accounts Building new PPC Accounts and Campaigns in Google AdWords and Bing Ads Researching new keywords and themes to test Frequently creating landing page and banner briefs for the in-house design team Prioritising own workload in order to maximise profit Creating compelling PPC adverts Training and developing more junior members of the team Utilising AdWords scripts to improve management of the accounts Conducting regular competitor research Identifying and recommending process improvements Utilising Maxymiser to aid with testing Assisting with the handling of purchase orders and invoices Attending team meetings with Google, Bing and other suppliers Assisting with other miscellaneous tasks related to the role Competencies and experience required: Key Skills 2:1 Degree or above in Economics, Marketing, Advertising, Business or similar. Around three years previous experience of using Google AdWords and/or Bing Ads with spend levels above £50K per month. AdWords Certified Individual Excellent attention to detail Strong MS Excel Skills Highly organised Good at prioritising tasks Thinks strategically Good problem solver Technical and analytical mind-set Must be good with numbers Ability to write enticing ads and stick to brand guidelines Excellent English and communication skills Works well in a team environment Enjoy working on large and challenging datasets Desirable Experience in the online gaming / gambling industry Experience using DS3 (DoubleClick Search) software Google Analytics Experience Experience in using multivariate testing platforms e.g. Maxymiser IDM or CIM qualified About Us We are on a mission to become the world’s most entertaining online gaming company. It all started with Jackpotjoy but along the way we have grown into the award-winning team of designers, developers and operators behind some of the leading gaming sites and apps including Virgin Games and Caesar’s Casino. But, we haven’t stopped there we’re also behind Bingo Lane, Jackpotjoy Slots and other great free-to-play games. Born in 2001 with just a handful of developers, we are now over 900 employees strong across 7 group offices worldwide with our headquarters in Central London. Over 24 million players enjoy our 258 games, generating on average 6,028 chat messages every 15 minutes Whether it be through the awards we've won for innovation in Bingo and Slots, our commitment to using cutting edge technology, or simply our passion to innovate, thrill, and surprise, Gamesys constantly pushes the boundaries to be the best in class. Our culture is visible everywhere. Visit our reception - you’ll find sweets and a giant monkey, in the design team a giant red lamp and the latest quad core mac pros; the breakout areas a Gamesys pool table and fridges full of beer, wine and soft drinks. In the meeting rooms you might find grass instead of carpet, in the summer you’ll meet all our families together for a celebration and in the winter you can find Mexican wrestlers or circus acts roaming around. Weekly social and sports events give you the opportunity to stretch both your mind and body, whether it be getting involved in a meetup or brownbag session, playing in the poker tournament or joining one of the many sports teams. But our culture is not just in what you can see it's in everything we do, we're hard workers and we get stuck in. We have fun, making fun and our vision is to invent, play and discover together, to craft experiences that thrill our players and rock the world. This job was originally posted as