Senior SEO & Digital Marketing Manager

Assertive Media Ltd
From £30,000 to £40,000 per annum
12 Oct 2016
20 Oct 2016
Contract Type
Assertive Media are looking for an SEO Manager to join a growing team. This is a fantastic opportunity to join a growing agency with excellent career & pay progression. We are looking for people with drive, enthusiasm and a real passion for achieving results. As an SEO / Paid marketing specialist, you will be required to manage marketing projects as well as liaising with members of the Assertive Media team for support including copywriting, development, social media, link acquisition and more. You will need good communication skills to be able to keep clients up to date and to provide detailed strategies / action plans and reports demonstrating growth. You’ll have the opportunity to take control of how this is done. You’ll be required to have a full understanding of SEO as well as all Google updates, refreshes, algorithm tweaks and more. Some of the responsibilities will include: Responsibilities: Client liaising and client management (Good communication skills required) Prepare marketing strategies for SEO or multi-channel i.e. SEO / PPC / SMM Research and competitor analysis for various industries / verticals Keyword research and intent research for clients and potential clients Preparing reports / site audits / proposals and strategies for clients & potential clients Analyse websites for architecture, on-page/on-site utilisation, content and navigation structures and identify strong / weak points Understand website intent and provide guidance on keyword utilisation and intent mapping Utilise 3rd party tool data in the analysis and formulation of a strategy for compliant SEO Implement / provide recommendations for white-hat SEO Understand CTR / Long Click data and to be able to improve CTR rates for both SEO / PPC Understand analytics data in full, identify website engagement issues / poor time on site / poor CTR rates Learn about the clients product / service and marketplace and to make recommendations based on marketplace knowledge and competitor data to improve website engagement / product and or service sales / enquiries Use data from Pay Per Click and Social Media to aid conversions / make adaptive strategy changes for keyword targeting Report to clients and provide updates Work with our internal copywriters / adwords managers / internal marketers to get data / request content Increase client website rankings and visibility in an ethical manner Report to director weekly Requirements: At least 4 years’ worth of SEO experience (hands on) Must have a fundamental understanding of white-hat SEO, Google Algorithms, Compliance Must have good verbal and communication skills An understanding of industry tools and products (analytics, WMT, Majestic, Moz, AHREFS, Spyfu) Must be able to work hands on with clients and must manage clients effectively Must be proficient in Microsoft Office, Google Docs etc. Must have an understanding of website CMS platforms (Wordpress / Magento etc) Be able to create reports / audits with templates provided Should have a full knowledge of on-site and off-site SEO Should be up to date with Google / Marketing news Have an understanding of integrated marketing (SEO with PPC, PPC with SEO) Have the ability to identify conversion opportunities from PPC data for SEO / Vice Versa Should be organised and be able to work with Google Calendar / CRM Should understand best practices for SEO and potentially PPC Should be reliable, honest, hardworking and dedicated to delivering high quality work Benefits : 26 days holiday a year (Accruement of 1 day per year) Flexi-hours 2 days a week Paid lunch Friday Surprise days (Holiday / events) Casual clothing (except for meetings) Excellent career growth opportunities Excellent pay-rise opportunities based on performance This job was originally posted as

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