Digital Marketing Specialist

Oliver Billson Group
West Midlands
From £18,000 to £25,000 per annum Salary is dependant on experience
12 Oct 2016
20 Oct 2016
Contract Type
WANTED "A-Player" Digital Marketing Specialist Looking for a Long-Term Career Opportunity Dear Prospective Team Member, Firstly, thank you for taking the time to read this job notice. I hope that you have precisely what we’re looking for in a candidate, so my team can take this posting down immediately and put you to work in the fun and rewarding position we have available. Let me first begin by sharing a little about our company and the position we currently have available. My name is Oli Billson and my company is called Oliver Billson. We’re a successful group of businesses which span across a number of different sectors including franchising, training and coaching and digital marketing. This Digital Marketing Specialist position is within Oliver Billson Marketing. The UK leader in the Digital Marketing industry. The business is the only direct-response driven, ‘done for you’ marketing agency in the UK. We offer a results driven service, here to act as a trusted partner for entrepreneurs who know they could be seeing better results from their marketing efforts. We’re here to help as many proactive and positive small-medium business owners, who are committed and open to utilising our knowledge of direct-response marketing. Our offices are located in Stafford at, Unit 1 Tilcon Avenue, Baswich Lane Industrial Estate, Stafford, ST18 0YJ Because we’re looking for the best candidates for this position we don’t want your location to prohibit you from joining our team; that’s why we operate a distributed team model so you can work remotely. We provide full training for each employee, and we offer ongoing training courses and training opportunities throughout each employee's career. Are You An "A-Player"? There are a lot of jobs out there today… At Oliver Billson, we’re ONLY looking for “A-Players” to join our team. “A-Players” are people who are committed to excellence in all that they do. They can get a job anywhere, but they take the time to research the companies they’re considering working for, they’re selective in the interviews they go out on, and they “go the extra mile” in searching for the “right” position, because they’re looking for more than a job… they’re looking for a long-term career opportunity. They’re looking to be part of a team where they can make a positive impact on the world through the work they do, whilst being challenged to become a better version of themselves. If that doesn’t sound like you, then feel free to stop reading this page now. However, if you think you are an “A-Player”, then please read on to learn more about the exciting opportunity we have available for the right candidate. Fair Warning Our hiring process isn’t quick and easy. We’re going to ask you to jump through a few hoops to prove your character and values align with ours. You’ll be asked to take multiple tests. You’ll have a least 2 interviews. And we’re going to take our time in making sure you’re someone we want to invest our time and resources in growing. What we’re really looking for is someone who wants to grow with us in the years to come. Ok, if I still haven’t scared you away just yet, let’s continue… We operate out of a company-wide customer lifecycle path with proven systems, guidelines and standards, but your ability to carry that into your work (and support evolving it) is what separates "A-Players" from just anybody who calls themselves a Digital Marketing Specialist. Specifically, we're looking for someone who has an excellent eye for detail, can identify trends and patterns in information and also has excellent computer skills. Job Purpose: As a Digital Marketing Specialist, You’ll bring innovative and new ideas to the table. You’ll be highly personable with an eagerness to take on good problem-solving challenges, be proactive in analysing, recognising potential problems and/or opportunities - be it a different advertising strategy, ad copy test or entire account strategy restructure. A healthy intellectual curiosity and ambition will be essential in your role – you’ll have a passion for paid media activities. You’ll be confident to challenge the status quo and not afraid of failure. And you’ll be eager to improve your skills and knowledge in the field. List of Responsibilities and Accountabilities: Manage daily budgets of numerous accounts in Google, Yahoo/Bing and Facebook Maximize budgets while increasing conversions Provide recommendations for budget and display ad changes based on thorough analysis Identify opportunities for additional website traffic Provide feedback to clients regarding landing page creation and optimisation Stay up to date on the latest trends in search marketing – share these trends with the team and be prepared to discuss in weekly meetings. Construct recommendations for digital media campaigns, conduct research, implement campaign strategies, extract campaign metrics through analysis and report to internal and external customers Conduct campaign performance testing, collect and analyse data to gain insights and identify trends, and implement strategies based on findings with a goal of maximum ROI in paid search campaigns Administer testing programs, keyword management, and bidding strategies to ensure KPIs are met. Create and traffic ad campaigns in proprietary ad server Debug and troubleshoot issues with campaign delivery and performance. Interact with account managers, sales, and partners on various projects. Keyword research for account expansion These are the skills you must already have in order to qualify for this position: High attention to detail Persistent Assertive Ability to Prioritise and Organise Your Work Strong written, presentation, analytical, quantitative and verbal skills In addition Your attitude will be bang on. You’re an upbeat person who takes responsibility and you know that ‘if it’s to be, it’s up to me’ You’ll be high energy, with enthusiasm oozing from every pore; You'll be smart and savvy – able to have intelligent conversations; You’ll want to improve your life and to be the best - the number one You’ll also enjoy and thrive on being part of a close-knit team. NOT desired: drama, slacker, pessimist, whiner, a victim, hand-out expect-er you get the point. If you’ve worked in digital marketing before (which is preferred but not essential) then you’ll have been the superstar in the team – and be able to prove it. What’s Next We’re looking to hire the right person immediately . So if this sounds like a career opportunity that interests you, please apply now. This job was originally posted as