Assistant Franchise Marketing Manager

HomeServe Membership Ltd
London (South)
£26.2k - 32k per year
13 Oct 2016
23 Oct 2016
Contract Type
About the Role As an Assistant Franchise Marketing Manager you will work alongside the Franchise Marketing Manager in the development and management of marketing projects, ensuring they are delivered on time, fully compliant and error-free with all tasks completed. The primary focus of the role is to work with franchisees to enhance their local marketing activity, offering hands on support and advice on a wide variety of marketing activities. Using your knowledge and experience you will develop local marketing plans for franchisees and analyse performance, working with franchisees to develop reporting processes to measure the success of all marketing activity. In additional, using centrally available tools and systems to provide feedback to franchisees on ROI from marketing activity. You will be expected to effectively communicate with franchisees on a regular basis and develop close working relationships in relation to local marketing plans, materials available for franchisees to utilise, processes to be adopted and working to agreed national/local marketing plans. There will also be the requirement to support the delivery of the national marketing plan as required. You will take the lead on marketing-related projects and ensure delivery in accordance with brand guidelines and to agreed deadlines You will devise, develop and manage integrated marketing campaigns for franchisees with the proven ability to deliver from conceptual ideas to full rollout and delivery. You will be creating and developing engaging copy for a variety of marketing materials You will brief requirements and work with in-house design team in the creation of marketing materials to support campaigns. You will ensure franchisees are working in conjunction with and supporting agreed local and national marketing plans. You will independently analyse franchisees local marketing activity and provide support to franchisees to enable them to monitor their marketing activity and generate positive ROI. Using your relationship building skills you will assist in on-boarding activity for new franchisees, liaising directly with new franchisees to gather information and develop materials to support their launch as a HomeServe franchisee. You will undertake national marketing activity in support of plans and organisational targets as required. You will continually seek to develop the support materials available to franchisees to support and assist their local marketing activity. You will work with franchisees and internal stakeholders to develop marketing processes and methods of delivering effective marketing materials to franchisees. You will deliver reports and analysis as required on campaign or marketing performance based on all available measurement such as call volumes, online performance/analytics and installation, repair or service numbers. You will develop relationships with key internal stakeholders to identify opportunities which will benefit franchisees. You will regularly communicate with franchisees, Franchise Development Manager, Marketing Director, Marketing Coordinators and Marketing Team. About You Already you will have proven marketing experience on both a regional and local level It is essential you have experience of communicating and working alongside a variety of internal and external stakeholders. It is a given you will have excellent written and verbal communications skills You will have good attention to detail, copy writing and proof reading ability along with strong computer skills You will have excellent organisation and time management skills Ability to effectively work under tight deadlines and manage projects independently You will be resourcefulness in solving problems whilst having superior professionalism and judgement Already you will have proven ability to bring others around to your way of thinking Extensive experience of setting priorities, working to deadlines and managing varied tasks within daily workload Experience of providing measurable, high quality levels of work outcomes You will have the ability to work as a team member whilst, at the same time, working on own initiative Ability to manage and schedule large and varied workloads You will have good negotiation skills Ability to work within a corporate environment and subscribe to corporate philosophies and methods Commercially aware HomeServe has a people charter that describes the behaviours that we expect our people to demonstrate. During the interview process, we will ask you for examples of where you have shown the following behaviours: Dare to Care Be known for what you do, not what you say Be proactive, support, help and encourage others Have a positive attitude to work and to your colleagues Do the Right Thing Be open and honest Be respectful: treat others as you would like to be treated Deliver on your promises Own it Never look the other way Find Solutions and turn negatives into positives Take personal ownership and responsibility to make things happen Always Improve Embrace change and new ways of working Put forward suggestions and new ideas Look for learning opportunities and new experiences Win together, Trust Each Other Share knowledge and expertise with colleagues Build strong relationships with colleagues across the business Value the experience and opinions of others It’s not a question of whether you can make a difference…it’s a question of how much difference you want to make. HomeServe was founded over 20 years ago and we have had an incredible journey. As a member of our team, your job will be to put our Customers first and we will give you everything you need to do that. We will also encourage you to think of yourself as a Customer and help us to find new ways to improve the products we offer and the service we give. So if you want to come to work to make a difference – to really help people and to make our company better – then HomeServe is for you. It really is that simple This job was originally posted as