Covent Garden
11 Oct 2016
20 Oct 2016
Contract Type
Transform your creative mind, with a brand who strives to be the most creative amongst our competitors. If like us you have the vision and bold ideas to constantly create an ever changing dynamic brand for our customers, then we’d love for you to join our Marketing Team here at As the global fashion retailer of our generation, we need your eye for detail, passion and inspiration to continue to stand out from the crowd. Job Summary Deliver the global strategy and execution of influencer marketing initiatives to grow boohoo’s digital presence, social media following and deliver against agreed objectives in accordance with brand goals. Project-manage influencer campaigns and events in the UK market. Work with international PR & Influencer agencies to deliver influencer campaigns and ensure ROI. Through team management ensure boohoo has direct relationships with key influencer contacts and agencies. Create on-site and social content for brand owned and influencer channels to support marketing content and global campaign messages. Actively champion influencer marketing with internal stakeholders across the business and align with wider marketing strategy to support overall business strategy and goals. This includes liaising closely with PR and Marketing executives to ensure content is of high quality, current and in keeping with our brand identity along with key KPIs for driving traffic to the website and increase sales. Work with Senior PR manager to implement plan and maintain budget control. Manages Influencer Communications Assistant and Intern to deliver KPIs and achieve the goals of the organisation. All the above to be delivered in support of the overall agreed business objectives for boohoo and with particular regard to delivering growth both within UK and globally. Tasks, Duties & Responsibilities Influencer Strategy Devise and agree global influencer strategy with PR managers. Deliver strategy and deliverables for gaining increased exposure with key influencers across social media platforms. Amplify influencer strategy globally through international agency management. Project manage influencer campaigns and events to achieve set KPIs through team management. Budget management. Co-ordinate the delivery of influencer campaigns with key influencers through the influencer & PR team. Relationship Building Directly manage all high profile influencer and agency partnerships. Leads team to maintain and build new direct relationships with key influencers, including researching and targeting new influencers across fashion, beauty and lifestyle (music, food, etc) Manage influencer activity with international agencies to meet set KPIs. Work with Brand and Buying team to amplify all influencer activity and create content for boohoo site and channels. Reporting Manage the team to update and distribute weekly reporting on influencer activity and competitors. Build reporting templates for UK team and international agencies. Report on paid and long term influencer partnerships to marketing management team and directors. Working with the team Understands and communicates effectively, to achieve the goals of the organisation. Utilises self-motivation and initiative. Leads by example in all work related activities, acting as a role model for team. Health & Safety Ensures that all employees within department work in a safe manner. Fully understands the fire, emergency and health & safety procedures of the workplace. Ensures that all potential and real hazards are taken care of immediately, and are reported appropriately. Works in a safe and responsible manner, within the framework of legislation and workplace specific policies. Miscellaneous Is an ambassador for the brand. Attends training, meetings and other events as requested by direct manager or senior management, including Head of Human Resources. Assists colleagues by completing tasks outside own job role when requested, including supporting associated companies. Maintains own working area in a professional and organised manner. Always strives to improve the department’s operation and increase knowledge of own and related job functions. This job was originally posted as