CRM / Email Marketing Executive

Zen Internet
Up to £32,000 per annum depending on experience + benefits
12 Oct 2016
20 Oct 2016
Contract Type
CRM / Email Marketing Executive Zen Internet is a highly respected ISP operating within the B2B and B2C space, based in the North West. Winner of 18 consecutive Which? Awards for service with an impressive heritage, Zen has exciting and ambitious growth plans for the next 3-5 years. To help deliver on these, a new role has arisen for a CRM /Email Marketing Executive to deliver Zen’s CRM marketing strategy. As CRM / Email Marketing Executive, you will be responsible for managing all of Zen’s email marketing activity to our business and residential customers. In 2015, Zen implemented Pardot, a powerful marketing automation and email marketing software tool that can do everything from building automated programmes of email activities, to cart abandonment and triggered emails based on page activity, lead scoring and more. Pardot is an exciting tool that can really transform how Zen communicates with customers and nurtures prospects, and as the CRM Marketing Executive you will play the lead role in driving its use forward. You will work closely with our Salesforce administrators and data experts to drive forward the data strategy to enable effective use of Pardot’s immense capabilities. This key role is central in supporting the Digital Marketing Manager to deliver the overarching cross-channel digital strategy plans and ensure Zen has a strong online persona. Key Responsibilities Entirely manage our use of Pardot, ensuring we use the tool to its maximum capabilities and in the most cost effective way. Management of the database size, cleansing and contract plan. Work with the divisional marketing managers to plan, build and deliver responsive email marketing programmes, both automated and tactical. To communicate with customers and nurture, score and qualify leads. Develop and manage trigger email campaign to maximise enquiries and online sales. Code mobile-responsive emails in HTML when required. Create mobile-responsive landing pages using HTML / CSS. Create forms to capture inbound leads. Introduce A/B testing on all email campaigns. Introduce and implement multi-variant testing. Work with the marketing managers and divisional MDs to define the target customer profiles for each division. Work with the Systems Development team and the Digital Marketing Manager to achieve a single customer view, and help to integrate our CRM system (Salesforce). Segment the database to maximise personalisation and targeting for each communication. Track and report on email campaigns using Google Analytics and update results to the marketing MI dashboard. Deliver insights on prospect engagement for each campaign to the divisional marketing managers. Be part of the team which manages the TrustPilot customer reviews and the social media channels, managing content and responding to customer tweets, posts and reviews, according to Zen guidelines. Be the go-to expert for SproutSocial for social media posts and for TrustPilot for customer reviews. Candidate Profile Proven digital marketing experience A keen interest in web technologies and emerging trends. Excellent working knowledge and daily use of HTML and CSS Strong experience of a B2B CRM, such as Salesforce and email systems, preferably Pardot Experience using content management systems Strong analytical skills and ability to manipulate large amounts of data Expert Excel skills Familiar with Google Analytics (GA) for email campaign tracking. Able to add tracking onto emails so campaigns and click throughs show on GA. Experience in SproutSocial or similar systems. Ability to work with TrustPilot. Quick learner - self-motivated and able to multi task on multiple projects simultaneously Articulate and good at working closely with others Passion to test and learn Able to work independently, collaborate successfully and produce results under time pressure Excellent attention to detail in checking work This job was originally posted as