Web Analyst

Talent International
Welwyn Garden City
£24000 - £30000 per annum + Package
12 Oct 2016
20 Oct 2016
Contract Type
Web Analyst This will be working with a leading retailer, helping them to improve and advance their own web dominance and how they can create a better user journey for the customer. As a Web Analyst you will be reporting to the Head of Digital, you will be responsible for providing actionable insight of the web performance, you will be utilizing the latest cutting edge technology measuring sales influenced by an online journey. Key responsibilities include: Analysing consumer behaviour, conversion data, customer journeys, and basket funnel analysis Provide measurement and reporting on all digital marketing campaign activity and where required use available data sources to deep dive and troubleshoot campaign performance issues Utilising marketing leading technology to track store sales back to the relevant digital marketing campaigns Delivering regular reporting, analysis of the web performance and from this determine actions required to drive the business and sales forward Monitor competitor activity and keep team up-to-date with rival's promotional activity and website activity using the relevant tools such as Experian Hitwise You will be identifying new ways to generate online revenue based on your analysis The ideal candidate will have: Ideally looking for a Web Analyst from a retail background Excellent analytical skills High level of experience in advanced Excel Strong knowledge of Google analytics and ideally Google Tag Manager Experience and knowledge of SQL highly beneficial Knowledge of attribution models would be advantageous Experience of using Hitwise would be beneficial If you want to be the digital "eye in the sky" as such for a leading retailer then please apply with an updated CV. This job was originally posted as www.cwjobs.co.uk/job/66867272