Digital Marketing Executive

From £18,000 to £22,000 per annum
07 Oct 2016
20 Oct 2016
Contract Type
Job title: Digital Marketing Executive Role Type: Permanent Work Area: Marketing Salary: £18,000 - £22,000 (experience dependent) Location: Southam The Company Operates within the Beauty industry, supply products to salons and stylists globally, they seek someone experienced in the arts of Digital Media and SM. (Photography and InDesign skills in addition would be fantastic, but are not essential) Key objectives • Increase brand awareness • Stimulate, build and inspire customer and consumer engagement • Drive new business leads and sales • To deliver internal/external marketing activity reports. • To develop and communicate a consistent brand policy. • To drive targeted traffic to our website and social media channels Key role responsibilities • Development and management of the social media plans and campaigns for the business • Increasing the level of customer and stakeholder engagement • Development of content calendar, searching for offline stories and content • Tracking and analysing social media campaigns and performance • Ensuring the business is up to date with social media advances • Maintaining social media for customer comments and taking action to resolve issues through positive PR • Devising plans to drive online traffic to the website- digital marketing campaigns • Improving the usability, design and content of the company website including news and blog updates • Updating the website and content development- supporting redesign of website • Undertaking customer research, market conditions and competitor data • Creation and analysis of email and text campaigns • Monitoring salon finder and updating • Ensuring that marketing collateral is updated and relevant • Utilising a range of techniques to ensure that the company is ranked in the top 2 for SEO • Tracking and monitoring conversions from website hits to sales enquiries and conversions • Build relationships with bloggers and site owners by contributing quality content • Supporting and identifying PR events for the company to include photoshoot, ART team and Educator meetings Requirements of the role • Marketing qualification – Degree , CIM • Previous experience in a similar digital marketing role • Strong understanding of existing and emerging online marketing concepts and best practice • Experience in email marketing and social media campaigns • Articulate with strong professional communication skills and standards of written English • Knowledge of Customer Relationship Management systems • Interest in the Beauty industry • Attention to detail and accuracy • Ability to work independently and flexibly • Capacity to prioritise and work across multiple projects • Organisational skills with ability to deliver a high volume of quality work • Creative skills for contributing new and innovative ideas • Ability to work well under pressure and meet deadlines • Networking and analytical skills • Excellent IT skills FRS strives to be an equal opportunities employer, and is committed to treating all applicants alike. FRS does not treat any individual on grounds of sex, age, colour, marital status, race, nationality or ethnic or national origin, religion, sexual orientation, disability or membership or non-membership of a trade union, less favourably than others. All vacancies advertised are open to all ages. This job was originally posted as