Content Marketing Executive Software Stafford

Applause IT Innovation
£25000 - £30000 per annum + + Bens
15 Oct 2016
23 Oct 2016
Contract Type
Marketing Content Executive - Web, PR, Social - Journalist Standard Near Stafford, Staffordshire - Commutable from Stoke, Cannock, Wolverhampton, Lichfield, Sutton Coldfield, Ashbourne, Telford £25,000 - £30,000 per annum Bens Leading UK PLC with pleasant semi-rural office location near Stafford, requires experience Marketing Content Executive to join an established marketing department, promoting an innovative range of software products and services to large corporate companies. The Role: Create, manage and document a dynamic content program which will engage all target audiences (segmented by industry and job role/level) - motivating prospects to action through the marketing funnel to create sales leads To create content which encourages customer advocacy across sales channels and encourages their satisfied customers to sell on the companies behalf To test and continuously improve marketing content, using qualitative and quantitative methods Accountable for all content marketing initiatives to drive traffic, engagement, leads etc. that deliver sales and customer retention, ensuring that content is fit for all agreed channels (Web, PR, Social, etc.) as defined with the chief marketing officer. Development of editorial governance, so content is consistent with company brand voice, style and tone To develop and manage editorial calendar and organisation work flows Supply of content to digital content hubs and all supporting social channels including email / newsletter distribution Integration of content programs with brand campaigns to drive brand to demand To develop, validate and own content calendar Ensure content is suitable for all media channels Ensure content is responsive to relevant external agendas for target vertical markets Skills and experience required: A background in Digital / Social Content Marketing and PR is essential This role requires a brand publisher mindset To create the content the audience is looking for and then to optimise the path to conversion Editorial requirements include basic SEO understanding, content categorisation and structure, content development, distribution and measurement You must understand be able to use and understand all the basic best practices of the main social media channels through which content and develop approaches to work on each, and be able understand why they work Experience of the day to day project management of any creative resources including designers, writers, and other agency personnel involved on projects Ability to ensure content supports delivery of the defined Marketing strategy The job holder will need to be an excellent communicator, able to manage a complex agenda with multiple stakeholders to develop clear positioning and market messaging for the company The role requires a journalistic mindset. The ability to write engaging, persuasive, concise content under time pressure, for a variety of audiences and channels. Competitive Salary, big company benefits package and genuine career development on offer Please send CV now and call Tim Morris on 0121 285 3911 to find out more. Marketing Content Executive - Web, PR, Social Near Stafford - To 30K Bens This job was originally posted as

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