Digital Marketing Manager

Michael Page Digital
£30000 - £35000 per annum + Car
14 Oct 2016
20 Oct 2016
Contract Type
Lead of the development and implementation of the online marketing strategy and activity in conjunction with the Group Marketing and Communications Manager. Client Details Our client are a fast-growing top 10 UK housing and construction company. They design, build, refurbish and regenerate places to improve economic and social outcomes for people. Each year they build more than 4,500 new homes and over the years, have built or improved over one million homes, schools and Extra Care homes for older people. They have helped thousands of first time buyers get their foot on the housing ladder and have also built over tens of thousands of homes for housing associations and councils, supporting local authorities across England, Scotland and Wales. Description Key Responsibilities To be responsible for the further development of Keepmoat website and other online channels in order to attract, increase interactivity and conversion rates for both our B2C home purchasers as well as B2B clients. Drive visitor traffic to Keepmoat online sites (website, intranet and relevant social media platforms). Work with the PR team to capture and promote the achievements and products/services of Keepmoat online. Working with external digital agencies you will be responsible for developing and evolving the use of online peer to peer communities to further benefit Keepmoat business objectives. Develop an effective search marketing strategy (SEO, PPC, display and affiliate programme) that achieves increased goal conversions and enquiries. Profile What we are looking for Minimum of 3 years' experience of developing and managing digital marketing campaigns including website design, social media sites and search marketing. Proven experience in designing and implementing online surveys, mailshots and direct response campaigns. Proven experience of using natural search and online marketing tools such as Google, analytics, Facebook, YouTube, LinkedIn, Twitter, WordPress etc. Well-developed product/service marketing background, coupled with good marketing communication expertise. Excellent Content Management skills, SEO and link management skills. Excellent communication and writing skills. Good ICT skills, including Microsoft products, database management and CRM. Strong project management skills. Job Offer 30,000 - 35,000 Car Benefits This job was originally posted as