Web Data Analyst - Central London

MBN Recruitment Solutions Ltd
Central London
£45,000 - £50,000
19 Oct 2016
17 Nov 2016
Contract Type
Web Data Analyst

MBN's client, a leading publishing giant are in search for a Digital Data Analyst to join their team. The successful candidate will take responsibility of running and producing regular reports and web data mining for business projects.

The Web Data Analyst will work with database systems, outline analytics tools implementation, reporting requirements, configure reporting platforms and to establish custom reports, as well as develop dashboards and perform ad-hoc analyses.


Work with development teams in technical implementation of data layers for projects and functionalities.

Design and maintain analytics platform, including specification and creation of custom reports.

Data map and perform changes in Google Tag Manager and Ensighten to make sure data is processed in analytics database

Identify and measure key metrics perform analyses for management to assess effectiveness of content use and site design. Identify strengths and weaknesses of site performance.

Create KPI dashboards in Tableau, driving high-level business decisions. Develop monthly usage dashboards powered for a limited range of products, such as podcasts, video, social and mobile apps.

Support the Head of Data Science and Analytics in maintaining global data layer standards and fostering a data-driven culture.


High level of proficiency with Google Analytics Premium - proficiency in other tools and willing to learn New Analytics tools acceptable

Intermediate proficiency in Google tag manger

Intermediate SQL skills

Working knowledge of BIG Query, Google Analytics raw data

Statistical modelling, data exploration and mining techniques

Comprehensive hands-on and experience in Webtrends and Google Analytics Premium

Administrative skill for Google tag manger and Ensighten tag management

Advanced knowledge of analytics concepts, including JavaScript for data collection

Advanced Excel skills and working knowledge of VBA or a similar scripting language

Experience with data visualisation and storytelling for dashboards and reports