The Web Analyst will be the Subject Matter Expert on reporting and analytics for the online team. The Web Analyst will be pro-active and self-motivated in their approach, including an endless curiosity and an appetite to improve results, your day-to-day responsibilities include:
Analytics·Evaluate onsite campaigns against KPI measures related to acquisition volume.·Manage ad hoc data analysis requests to drive trading performance.·Drive campaign and trading performance improvement through analysis, modelling and profiling.·Creating and testing tracking codes, ensuring that tagging implementation is accurate.·Proactively finding site conversion breakdowns and opportunities to improve journey conversion.·Actively investigating/teasing out known or suspected issues from outside sources, including voice of customer data, shopper notes, call centre feedback, bug reports, site outages, research and internal observations. ·Developing and testing new, alternate approaches, other technologies, or deep dive investigations to find potential journey success rate improvement opportunities.·Working with the wider Insights and Digital teams to optimise joined up analytics opportunities.·Responsibility for management, implementation & testing of all web analytics software and services·Provision of reporting and insight to explain online channel performance across sales and service.·Development of regular analytical reports to support decision making and website design changes.·Brief external agencies where applicable to carry out the analysis required and ensure it is completed 'on brief'.·Deliver insights into conversion opportunities for each step in the shopping and purchase funnel flows.·Deliver insights on pre/post redesign feature performance (both backend services and front end experience)
So if you feel that you have the necessary skills and experience to succeed in the role of Web Analyst then please apply now for immediate consideration.
This job was originally posted as www.totaljobs.com/job/66913973