How to become the employer everyone wants to work for

Dan Price is probably the most popular boss in the world at the moment. The CEO of Seattle-based Gravity recently announced that he was to raise the salary of every member of his staff to at least $70,000 (just under £47,000) by 2017. That means a big jump in salary for most of the firm’s 120 employees, some of whom can now expect to double the size of their pay packets. The move is part-funded by Price himself reducing his own pay – currently standing at about $1 million a year - to the same minimum as everyone else.

It’s not practical for everyone to follow in Price’s lead and it’s clearly a risk that he’s taken. But what can employers do to ensure they are attractive to would-be employees? Here’s a few slightly less drastic ways to appeal:

Flexible: Everyone accepts that all jobs come with expected hours and working conditions but the best employers are prepared to be flexible on this front. Allowing people to work around childcare and even to accommodate outside interests they have into their working week will make you a more attractive employer.

Social: Your company should have social media accounts and should definitely put it to good use. Don’t just post straight-laced work content either. Candidates will search you out in advance and you can set the tone for a positive forward thinking environment on social media.

Innovate: No-one wants to work for the company that is ‘yesterday’s news’.
A backward-looking company that doesn’t want to improve, embrace new technology or grow is not an attractive prospect for any employee.

Fun: A happy work force is a productive work force – as well as one that is not constantly searching to move on somewhere else. Don’t make your workplace feel like an extension of school. Allow your employees to stick music on if they like, encourage social activities where possible and avoid drab-looking bland walls. People will want to work in a positive environment.

Progression: There’s nothing more de-motivating than having the career door slammed in your face. As an employer it’s important to make it clear to every member of staff how they can achieve promotion and provide them with the opportunities to undertake training when required to further their own skills.

Open: An employer should be open and honest with staff. Regularly keeping workers up to speed with the progress of the company – and sharing data about their own specific performance – will create a strong team ethic. People don’t want to work at a company that makes them feel like ‘just a number’.

Reward: Success should be rewarded and the employer that does this well will become one that is an attractive proposition. The reward can come in the form of a bonus, time off or other perks but is an important part of making people feel motivated and part of the company they work for.

Being an employer everyone wants to work for is not just about big salaries. Yes people want to be paid well but deep down everyone wants more than ‘just’ the money. Making people feel valued, helping them to feel happy at work and having a positive, forward-thinking outlook all make you an employer people will want to work for.

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