How to Advertise a Job – Part 2
Now that you have your job description and person specification, you are ready to write your perfect job advert and attract the best candidates.
Simply listing this information in bullet points is not enough to catch the attention of jobseekers. The clue is in the title 'Job Advert'. You need to 'advertise' your business and 'sell' this role to jobseekers.
You want as many people as possible to fall in love with the idea of working for you, so that you then have the pick of the candidate bunch.
So what should you include in your job listing? There are certain elements that should always be included in your job advertisement.
Job Advert Checklist:
Job Title – Keep it snappy or get creative it’s up to you. Virgin Unite were once advertising for a ‘Storyteller’ position on their website, this position was based within their Makreting & PR team. It’s how you word it that drives who you will attract and if they speak your language.
Location of work – Just a city will do if advertising domestically, include a country if advertising internationally. Perhaps the location of work is an incentive to apply and deserves to be in capitals with stars around it?!
Salary Expectation – Note the word expectation. You do not have to put in an actual figure here if you don’t want to. Phrases like ‘Competitive rates of pay’ or ‘£25k OTE’ are all fine. Just make sure that if, a candidate asks you how much they will be paid to come and work for you, that you have a clear answer in your mind.
Contact Information – How do you want them to apply; on a website, by email, through an agency? Give contact information so that they can submit their CV and also contact you if they have any questions.
That’s it, that’s all you need. Though it would be a better to include a few others details too.
Short business bio - Talk about the business, and let them know how awesome you are at what you do. Share client names if relevant and any awards you might have won.
Main duties of the job – Bet you’re glad you wrote your job description. You can lift this directly and maybe slightly re-word it to make it a bit punchier for an advert.
Necessary requirements – Some jobs you can’t do unless you have a driving license, nursing qualification, or CRB check for example. It’s a waste of everybody’s time to let people apply to a job they have no chance of getting because they don’t meet these requirements.
Finally, the design. Will you be doing it yourself or getting a professional in to do it? It depends on the job being advertised and how much time and money you want to spend on the recruitment process. Sometimes recruitment agencies might be able to provide this service for you.
All of these questions will help you to identify where you should be placing job adverts. For example - if you are advertising for a creative type, perhaps a video editor. You might put a job ad on YouTube in video format.
Design, layout and wording is really important. Presented in the right way, any job can become the dream job. Let’s hope yours does and you attract your next hire quickly.