CIM Level 3 Foundation Certificate in Marketing

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About the course

The CIM Level 3 Foundation Certificate in Marketing is a professional marketing qualification from the Chartered Institute of Marketing. It introduces the core marketing principles and fundamentals of customer communications.

Successful completion of the CIM Foundation Certificate in Marketing will establish the knowledge, skills and understanding to be able to perform at an entry or support marketing role within the workplace. Structure of Qualification

To achieve the CIM Level 3 Foundation Certificate in Marketing,you will need to successfully complete the following two modules:

Marketing Principles
Customer Communications

Each of these modules has 9 credits, so the course is 18 credits in total. If you don’t attain the full qualification, you can achieve a distinct, self-contained award for each module that you pass.

Key Topics


This first module gives an understanding of the key concepts and terminology of marketing and how it fits within the organisation. It introduces the principles of consumer behaviour and the marketing environment. It identifies the elements of the marketing mix and how the mix is used to meet customer requirements.

Customer Communications

This module provides an understanding of the main elements of marketing communications and how they can be used in practice to engage with customers. Key marketing activities are considered in the context of developing a marketing communications campaign for customers.

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