About the course
Everything you need to know - how to create an interactive website and large list of potential buyersCourse Description
Every business needs a website and most have got one, but the majority are information sites only, they don’t actually serve any other purpose. And that’s OK if you want to be just like your competitors! If you want to stand out, you need a kick butt website that really sells you and your product. This course teaches you how to crush your competition and have a unique website that gets you new sales.
And that’s what you want, new customers. This course will help you get new customers and boost your profit.
You’ll learn how to design your home page to get users to take action. They’ll stay longer on your site, they’ll engage with you and really take time to look at you and your product.
We show you what to put where with real life examples so it’ll be easy for you to replicate on your site. Our examples show you the types of websites that sell and we'll walk you through every little feature so you can swipe and deploy them in your business niche tomorrow to make your website out perform your competitors every time.
This course shows you what to do and what not to do. And don't worry, you can use this course to either design a new website or simply make a few tweaks to your existing website.
It's an easy course to follow with bite size lessons on how to utilise the main real estate of your website and what you absolutely must have above the fold. Should you use a video for instance and what type of video you need.
And it's not all about sales! A big play that you need to make and your competitors won't be doing is building lists. This course shows you how to build an engaged list of people who you can sell to again and again and again.
What am I going to get from this course?
- Over 13 lectures and 2 hours of content!
- Plan a layout of a website that will out perform their competitors.
- Design a website that engages with more users
- Get more sales from their website
- Build a list of interested people to market to
- Introduction 7.50 mins
Why you shouldn't trust most web designers?, Looks v's Functionality, A user's perspective, Using the most of the real estate, Think of the end result, Example online of Looks v's Functionality
- Client Avatar 15.00 mins
Plan, Plan, Plan 8.00 mins
Source a proper marketing web designer, Give them a decent brief, Get examples of sites that work, Meet with them and spend time on it, What do you want it to do?, How many pages?, What's the language?, Is it your culture?, What images are you going to use?
- Message, Market, Media 15.00 mins
Key Real Estate and Above the Fold 12.26 mins
Above the fold, What's going to make a user stay, Most buyers visit 11 sites before they buy, Most sites are boring, People buy from interesting sites, What should be above the fold on your home page?, Phone number, Call to action (CTA), A Lead Magnet (GIVEAWAY), A sign up box, A video, Elevator text, Testimonial
- Lead Magnets and a sign up box 17.47 mins
A desirable giveaway, Give away some value, Makes you different, Get a prospect to take action, To get information from a prospect, Turns them into a lead, Sign Up Box, , To get prospects information, To remarket to them as a warm lead, Make it simple to start with, Email collection, When do you ask for address, Build your database, Auto responder campaign, Ask us about the best auto responders on the market, some are free to start off
- Lead Magnet Examples 10.00 mins
- Video and Testimonials 10.00 mins
- Sample Video Script 10.00 mins
Elevator Pitch and Home Page Contents 11.08 mins
1st Impression, Headline, Sub Heading, 1st Paragraph, Make it interesting, Your style, What else should be on your Home Page, Social Media Icons, Instagram feed, More sign up boxes, Different lead magnets, Images, Industry Standard Logos
- Guarantee ans SEO 8.44 mins
Gives confidence to buy, Makes it a no brainer, Protect yourself with the small print, Try it, Search Engine Optimisation (SEO), Headline text, Sub headline text, Blog, Content is king, Relevant, Dynamic
- A Bit About Design, Livechat and follow up 17.54 mins
Use White Space, Images - not stock, Readable font, Colours that catch the eye, Livechat..., , 24/7 help, Training, Never Miss a lead, Live example, Follow Up, What's your follow up?, Customer relationship management (CRM), Campaign, Tracking, Plan, ROI, Ask about the best CRM systems to use
- Getting your Business/Website on Google Local