Professional Diploma in Digital Strategy & Planning (Accredited by Digital Marketing Institute)

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About the course

About DMI

DMI set the global standards in digital marketing and selling certification, providing over 20,000 people in 80 countries with globally recognised qualifications validated by industry experts. The digital marketing courses are validated by the Industry Advisory Council (IAC) who represent the world’s largest and most influential digital brands, providing expert review and recommendation regularly based on current trends.

This gives the Digital Marketing graduates the most up to date digital skills and knowledge that they need to forge themselves a career as a digital marketing professional.

Course Units

  • Introduction to Digital Strategy and Planning
  • Traditional Communications
  • Digital Communications
  • Digital Display Advertising
  • Social Customer Service
  • Budget
  • Personnel
  • Risks and Reputation
  • Analytics
  • Strategy Formulation and Plan


The exam is a three-hour Pearson Vue computer-based examination. Once you have successfully completed this exam you will be awarded with the DMI Accredited Specialist Diploma in Search Marketing which is a Digital Marketing certification that is globally recognised.

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