University of Aberdeen
A unique collaboration, combining “the best of three worlds”:
a globally recognised University Business School
a leading digital marketing strategy organisation, with a track record of achievement for commercial clients
and a highly distinguished Industry Advisory Board
With a shared passion for education, and the raising of standards and professionalism within the digital marketing industry, we set out to create courses specifically designed to satisfy the growing demand for digital marketing leadership.
We believe that the most effective digital marketing leaders have knowledge that is both deep and wide. Course materials present a unique blend of strategic thinking combined with “digital know-how”. They deliver a business-led strategic approach to digital marketing, providing credible, rigorous, current and market-relevant knowledge and insight.
The University of Aberdeen is an “ancient” university alongside Cambridge, Oxford, and St. Andrews. It is consistently scored (by the Times Higher Education World rankings) in the top 1% of universities worldwide, and has a Business School that is ranked No.3 in the UK for business research impact.
Jump Digital have developed and delivered a business focused approach to digital marketing consultancy for over 250 organizations at all levels from strategic to tactical and to all sizes of customers across various industry sectors and internationally. The team have been involved in a number of highly successful ventures since 1997. Among other things, Jump Digital owns and edits a highly regarded analytics blog site.
Collectively, our industry advisory board have a great wealth of international experience covering Digital Marketing, mobile technology, Video, Advertising and TV. The board independently review, and “future-proof”, the course’s content, materials and relevance.